Senior Marketing Associate

Location: This is a remote opportunity. But the base location of the role holder has to be Mumbai

Role in a Nutshell

As a Senior Associate Marketing, you will be a core problem-solver responsible for owning the marketing pipeline and delivering on pipeline commits. Initially, you will define the strategy and own the end-to-end funnel for our outbound marketing initiatives—focusing on strategy and funnel conversion to generate tangible business value rather than requiring deep, technical platform-level expertise.

Beyond this initial focus, this role requires high flexibility and strategic agility. You will be expected to adapt and own evolving problem statements in the near future, spanning various channels and broader marketing pipeline goals. While experience in generating business value from outbound channels is a plus, the true focus of this role is on solving complex growth problems, building scalable solutions, and aligning seamlessly with BrowserStack's broader business goals.

Desired Experience

• 2.5–4 years of overall experience, preferably in B2B SaaS, with high adaptability to navigate evolving problem statements.
• Proven ability to solve complex channel problems, think strategically, and drive execution with strong attention to detail.
• Strong data-driven decision-making skills with deep comfort working with pipeline data.
• Excellent communication and stakeholder management skills, with experience leading or influencing cross-functional teams.
• Knowledge of outbound marketing best practices including content, audience and infrastructural nuances

What You Will Do

• Define and execute the outbound marketing strategy in alignment with broader business objectives.
• Experiment continuously to optimize funnel conversion rates and rigorously analyze incremental impact.
• Identify opportunities for growth and efficiency, breaking down complex pipeline challenges into clear, actionable, and scalable solutions.
• Work seamlessly with cross-functional teams (Events, Marketing, Business Operations, and Sales) to prioritize initiatives using data and research.
• Stay updated on industry trends, competitive landscapes, and emerging opportunities to continuously sharpen the strategic growth plan.