Senior Marketing and Digital Manager

Lead the execution of end-to-end marketing programs, leveraging internal support and driving collaboration

• Performance marketing to generate revenue for diagnostics as well as research services, with a clear execution plan on ROI.
• Evaluate emerging technologies, provide thought leadership and perspective for adoption wherever appropriate
• Plan and execute all digital marketing, including SEO/SEM, email, social media, display advertising campaigns, and marketing database.
• Website management: Collaborate with internal teams to create landing pages and optimize user experience
• Experience in setting up and upgrading Google Adwords campaigns and GMB management.
• Experience of Design, build and maintain social media presence.
• Identify trends and insights and optimize spend and performance based on the insights.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Collaborate with agencies and other vendor partners
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Experience in enhancing digital content, client funnel and in A/B multivariate experiments
• Define key insights for campaign development and go-to-market strategies and recommendations on tactics
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels