Senior Manager
Great Learning · Gurugram · onsite · Posted 1d ago
Undisclosed5–9 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Primary Responsibilities (Including but not limited to):
SEO Organic Growth
Own and evolve the organic growth strategy, prioritizing initiatives based on
opportunity, business impact and scalability.
Drive growth across organic traffic, rankings, qualified leads, conversion and
revenue.
Identify opportunities using search demand, SERP analysis, user intent, competitor
insights and customer search behavior.
Lead technical SEO initiatives across crawling, indexing, site architecture, internal
linking, rendering, structured data and mobile-first SEO.
Develop content and authority strategies with Content, PR and Brand to improve
visibility, links, rankings and domain authority.
Measure the impact of SEO initiatives and continuously refine priorities based on
results.
Product-Led Organic Growth
Identify opportunities where product experiences can become scalable organic
acquisition channels.
Use search and customer-demand data to uncover new product and growth
opportunities.
Develop initiatives around tools, templates, landing-page experiences,
programmatic pages, proprietary data, UGC and other scalable experiences.
Build business cases using demand, competitive opportunity, expected impact and
implementation effort.
Work with Product and Engineering to take opportunities from idea to launch,
measurement and scale.
Look beyond content creation and continuously explore what we can build to solve
what users are searching for.
AI / LLM Search
Own and develop our approach to visibility across ChatGPT and other major
AI/LLM search and answer platforms.
Build relevant prompt and topic datasets based on customer demand and business
priorities.
Measure brand mentions, citations, competitive share of voice and visibility across
AI-generated answers.
Analyze the sources, publishers, communities and content influencing AI answers.
Understand why competitors are being mentioned or cited where our brand is not.
Design and run experiments to improve brand visibility, citations and representation
across AI platforms.
Connect AI-search learnings with SEO, content, digital PR, brand and product
initiatives.
Continuously test new approaches as AI discovery evolves rather than relying on a
fixed GEO/AEO playbook.
Data, AI Automation
Build and analyze our own datasets rather than relying solely on third-party SEO
tools and industry benchmarks.
Turn large and messy datasets into actionable insights, opportunities and business
cases.
Use AI to improve research, SERP and intent analysis, classification, competitive
intelligence and experimentation.
Use AI as a working tool, not just for content generation, to improve the quality,
speed and scale of decision-making and execution.
Build or automate repetitive analysis and workflows where it can create meaningful
efficiency or uncover opportunities that would otherwise be difficult to identify.
Develop reliable reporting and measurement frameworks across search, product-led
growth and AI-search initiatives.
Experience with GSC, GA, Semrush, Ahrefs, Screaming Frog, Bing Webmaster
Tools, SEO testing platforms, APIs, SQL, BigQuery, Python or similar technologies is
valuable.
Leadership Cross-Functional Collaboration
Operate as a senior individual contributor while providing direction and mentorship
to SEO team members where needed.
Own multiple initiatives independently from opportunity hypothesis
execution measurement scale.
Work closely with Product, Engineering, Analytics, Content, PR, Brand and
Marketing teams.
Translate search and customer insights into clear business cases and product
requirements.
Use data and evidence to influence stakeholders and drive prioritization and
decision-making.
Communicate complex SEO, AI-search and data insights clearly to both technical
and business stakeholders.
Bring curiosity and creativity to the role, continuously challenging assumptions and
identifying new opportunities.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
IndexingAutomationContent GenerationapisRenderingPrScreaming FrogclassificationbigqueryAnalyticsLarge Language Models (LLMs)brand visibilitydigital PRPythonSEOSQLResearchContent CreationArchitectureSemrushAhrefsmarketingArtificial Intelligence
About Great Learning
Great Learning
EdTech
3.2k+
employees
2013
13 years old
Gurgaon, Haryana
India
About
Great Learning is a leading global professional learning platform empowering 12M+ learners across 170+ countries with industry-relevant programs in data, technology, and business, created in collabora
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