Senior Manager - Veterinary Category

Job Purpose:

- Manage and develop the Veterinary / Animal Nutrition category, with a focus on cattle feed, animal health and related products.

- Drive product promotion and adoption among farmers through field visits, technical guidance, demonstrations and farmer engagement activities.

- Work closely with the sales and retail teams to achieve category sales, distribution and business growth.

- Build strong relationships with farmers, dealers, retailers, veterinary professionals and other key stakeholders.

Key Responsibilities:

Category Management:

- Manage the Veterinary / Animal Nutrition product portfolio, including cattle feed, mineral mixtures, supplements and other related products.

- Understand market requirements, farmer needs and competitor offerings to support category growth.

- Develop plans for product positioning, pricing, promotion and market expansion.

- Monitor product performance and identify opportunities for new products or improvements.

Farmer Engagement & Product Promotion:

- Conduct regular field visits to meet farmers and understand their livestock-related requirements.

- Promote veterinary and animal nutrition products directly to farmers and explain their benefits, usage and application.

- Educate farmers on proper cattle nutrition, feeding practices, animal health and productivity improvement.

Sales & Business Development:

- Drive sales and revenue growth for the Veterinary category across assigned territories.

- Work with sales teams, retailers and dealers to improve product reach and market penetration.

- Identify new business opportunities and expand the customer / farmer base.

- Track sales performance, product movement and market trends.

Technical & Veterinary Support:

- Provide technical guidance to farmers on animal nutrition and appropriate product usage within the scope of the products handled.

- Support the sales team with technical product knowledge and customer queries.

Market & Competitor Analysis:

- Conduct regular market visits to understand competitor products, pricing, promotions and farmer preferences.

- Gather market intelligence and provide actionable feedback to the management.

- Identify changing farmer needs and emerging opportunities in the animal nutrition / veterinary segment.

- Monitor competitor activities and support appropriate business strategies.

Team Coordination & Reporting:

- Coordinate with Zonal / Regional Sales, Marketing, Product and Supply Chain teams.

- Prepare regular reports on sales, market development, farmer engagement and category performance.

- Ensure timely communication of market feedback and business updates to management.

Key Skills & Competencies:

- Strong knowledge of Veterinary / Animal Nutrition / Cattle Feed products.

- Good communication and presentation skills.

- Strong sales and business development orientation.

- Market intelligence and competitor analysis skills.

- Good negotiation and influencing skills.

- Willingness to travel extensively in rural and semi-urban markets.

Qualification:

- B.V.Sc & A.H. / M.V.Sc / B.Sc. Animal Husbandry / Animal Science / Dairy Science / Animal Nutrition or relevant qualification.

- Candidates with relevant experience in Veterinary, Animal Nutrition, Cattle Feed, Dairy, Livestock or Agri-input businesses may be considered.

Experience:

- Relevant experience in Veterinary / Animal Nutrition / Cattle Feed / Dairy / Agriculture business.

- Experience in farmer engagement, field sales, product promotion or category management will be preferred.

- Candidates with experience handling dealer / retailer networks and rural markets will be an added advantage.

Key Performance Areas:

- Veterinary category sales and revenue growth.

- Dealer / retailer development.

- New customer / farmer acquisition.

- Market and competitor intelligence.

- Customer / farmer satisfaction and feedback.