Senior Manager - Strategic Business Development

Role & responsibilities:

- Develop, maintain and execute demand generation plans aligned with business goals.

- Drive outbound calling campaigns to engage prospects and customers for upcoming events, ensuring targeted outreach and strong attendance.

- Use outbound calls to nurture leads, schedule meetings, and qualify opportunities around tradeshows, webinars, and roadshows.

- Develop a deep understanding of Innovaccer customers, products, and the buyers journey.

- Develop and execute ABM strategies, working closely with sales to exceed pipeline goals, including 1:Many, 1:Few, and 1:1 account - based marketing programs, leveraging both inbound and outbound channels.

- Oversee events and field marketing to enhance brand awareness and generate new business opportunities.

- Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates, and present actionable insights to leadership.

- Facilitate cross - functional cohesion to ensure effective campaign messaging and execution.

- Partner with sales leadership, ensuring continuous feedback loops that optimize pipeline velocity, high conversion rates, and shared accountability for pipeline and revenue growth.

- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks.

- Lead and mentor a growing team of demand - generation professionals, providing guidance on strategy, execution, and career development.

Preferred candidate profile:

- 8 - 10 years of experience in demand generation for B2B SaaS with a special focus on outbound & events.

- MBA/Bachelors from Tier I college in Business, Marketing, or other related discipline.

- Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams.

- Proactive, decisive, independent thinker and should be data - driven.

- Solution - oriented approach with proven ability producing technically accurate, high - quality results.

- Experience creating task - based and process flow documentation.

- Excellent interpersonal communication skills.

- Strong analytical skills with marketing science.