Senior Manager - Social Media

Senior Manager Social Media & Content Lead to oversee and scale the digital footprint

premier segmentsspanning Beauty, Fashion, Luxury, Skincare, and Owned Brands. In this

leadership role, you will architect long-term content frameworks, spearhead massive cross-channel

growth campaigns, lead special projects (including YouTube video strategies and flagship events , and manage high-level stakeholders. We need a seasoned leader who can turn

audience insights into major cultural and commercial milestones.

Knowledge and Skill

/ Qualification

Requirements

• 811 years of experience leading content strategy, social media operations, and

cross-channel campaigns.

• Proven track record in a leadership role within an E-commerce powerhouse, Agency,

or tier-1 Beauty/Fashion/Luxury brand.

• Exceptional expertise in video content strategy, production workflows, and

SEO/audience engagement dynamics.

• Robust cross-functional stakeholder management skills with a proven capacity to

influence without direct authority.

• Elite analytical capabilities capable of mapping digital engagement directly to

commercial impact.

Key Responsibilities Strategic Leadership & Cross-Channel Campaigns

• Spearhead the long-term planning, execution, and optimization of macro cross-channel

growth marketing initiatives.

• Drive large-scale brand visibility and user engagement across all key digital touchpoints

(Instagram, YouTube, Pinterest, etc.).

• Oversee video content production strategy, ensuring high-impact storytelling that scales

channels effectively.

• Drive premium, high-visibility intellectual properties (IPs) and marquee brand activations

Growth, Analytics & Performance Optimization

• Define, implement, and scale core metrics across all owned channels utilizing a balance of

organic innovation and paid scaling strategies.

• Synthesize deep analytical reporting to guide executive-level marketing decisions.
• Align Private Labels (Owned Brands) with Central Marketing properties to ensure an

integrated, cohesive corporate narrative.

High-Level Stakeholder & Process Management

• Act as the key liaison between Category Heads, Brand Management, and executive

leadership to align social media output with annual revenue objectives.

• Establish and refine operational workflows to build agility, maximize campaign relevance,

and reduce go-to-market friction.

People Management & Mentorship

• Provide strategic direction, set ambitious KPIs, and hold the social media team accountable

for delivering exceptional business outcomes.

• Cultivate a high-performance, collaborative team culture anchored in creative

experimentation and continuous professional development.

• Deliver consistent, constructive feedback and mentorship to groom internal talent for

future leadership roles.