Senior Manager - SEO

Purpose of the position

The SEO Manager will be responsible for defining and executing the end-to-end Search Engine Optimization (SEO) strategy for Tata Motors Passenger Vehicles Limited (TMPVL). The role will own the organic search roadmap across all digital properties, driving sustainable growth in organic traffic, search visibility, customer acquisition and lead generation.

The incumbent will work closely with Website Product, Content, Performance Marketing, Martech, Analytics and Technology teams to ensure SEO is embedded into every stage of the digital customer journey while managing agency and vendor partners for execution.

Responsibility

SEO Strategy & Roadmap

• Develop and execute the overall SEO strategy for TMPVL across PV and EV digital properties.
• Build short-term and long-term SEO roadmaps aligned to business objectives.
• Drive continuous improvement in organic traffic, rankings and lead generation.

Technical SEO

• Own all aspects of technical SEO including:
• Website architecture
• Crawlability and indexation
• Site speed optimisation
• Core Web Vitals
• Structured data/schema implementation
• XML sitemaps and robots management
• Canonicalisation and duplicate content management
• Work closely with Website Product and Technology teams to ensure SEO best practices are incorporated into every website release.

Content & On-Page SEO

• Define keyword strategy based on customer intent and business priorities.
• Partner with Content teams and agencies to optimise website content, landing pages and blogs.
• Drive on-page optimisation including metadata, internal linking, content structure and page optimisation.
• Ensure SEO best practices are followed across all new content published on digital properties.

Website & Product Collaboration

• Work closely with Website Product Managers, UX teams and technology vendors to build an SEO-friendly website architecture.
• Ensure SEO requirements are incorporated during website development, redesigns and migrations.
• Support the consolidation of PV and EV digital properties from an SEO perspective.

Performance monitoring & Analytics

• Monitor organic traffic, rankings, conversions and website health.
• Analyse search trends, customer behaviour and competitor performance.
• Build actionable insights and recommendations based on data.
• Define dashboards and regularly report SEO performance to stakeholders.

Agency & Vendor Management

• Manage SEO agencies and technology partners.
• Define clear deliverables, KPIs and governance mechanisms.
• Conduct regular performance reviews and ensure timely execution of SEO initiatives.

Continuous Optimisation & Innovation

• Conduct regular SEO audits and identify optimisation opportunities.
• Stay updated with search engine algorithm changes and industry best practices.
• Drive continuous experimentation on content, page structures, internal linking, schema and technical improvements to improve search performance.

Personal Profile

• Bachelors degree in Engineering (BE/B.Tech) or MBA from a
• Minimum 5 years of hands-on experience in Search Engine Optimization (SEO).
• Proven experience in managing end-to-end SEO for large, content-rich websites.
• Experience working with SEO tools such as Google Search Console, Google Analytics (GA4), Screaming Frog, Ahrefs, SEMrush or similar platforms.
• Experience managing SEO agencies and cross-functional technology teams.
• Experience in automotive, e-commerce, internet or consumer businesses will be preferred.
• Strong understanding of Technical SEO, On-Page SEO and Off-Page SEO
• Excellent understanding of website architecture and CMS platforms
• Ability to interpret data and convert insights into business actions
• Understanding of HTML, CSS and JavaScript from an SEO perspective