Senior manager - Sensory & Consumer Insights

Job Summary

Senior Manager, Sensory Science - Diageo India Bangalore Research & Development

Key Responsibilities

• Sensory strategy and governance: Define sensory strategy, protocols, standards and governance across innovation, renovation, quality and commercialization.
• Sensory study design: Design fit-for-purpose sensory studies for product development, benchmarking, quality, claims and consumer understanding.
• Panel leadership: Recruit, train, calibrate and manage expert sensory panels; establish panel performance monitoring and accreditation.
• Innovation support: Translate sensory and consumer insights into product design direction for aroma, taste, mouthfeel, balance, aftertaste and overall experience.
• Consumer and flavour intelligence: Integrate consumer insights, market trends, launched products, food-service inspirations and expert inputs into innovation pipelines.
• Quality and manufacturing support: Support sensory quality governance, first batch approvals, specifications, investigations and corrective actions across units.
• Claims substantiation: Design evidence to support sensory claims such as smoothness, refreshment, taste superiority, flavour notes and differentiation.
• Digital and analytics: Drive use of digital sensory platforms, dashboards, automated reporting and AI-enabled insight tools.

Sensory Expertise Required

• Descriptive Analysis / QDA, consensus profiling and product benchmarking. Discrimination testing: Triangle, Duo-Trio, Tetrad, Paired Comparison, A-not-A and similarity testing.
• JAR, Penalty Analysis, CATA/RATA, preference mapping and drivers of liking.
• Threshold studies: detection, recognition and JND; sensory shelf-life and product matching.
• Panel performance assessment, repeatability, reproducibility, agreement analysis and training design.
• Strong understanding of flavour chemistry, ingredient functionality, aroma-taste interactions and mouthfeel.

Statistical and Digital Capability

• Strong working knowledge of ANOVA, Mixed Models, PCA, PLS, Cluster Analysis, DOE, Penalty Analysis and Preference Mapping.
• Ability to convert complex sensory and consumer data into clear business recommendations.
• Hands-on experience with tools such as XLSTAT, JMP, R, SPSS, Comp

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