Senior Manager - Search Engine Optimization

Position: Senior SEO Manager

Location: Mumbai

Experience: 7 - 10 years

Department: Digital Marketing

Role Overview:

We are seeking an experienced Senior SEO Manager to lead our organic growth initiatives. The ideal candidate combines deep SEO expertise, strong analytical acumen, and hands-on experience using emerging AI-driven SEO tools to scale content, automate processes, and optimize user journeys. This role requires strategic thinking, team leadership, and the ability to collaborate cross-functionally to deliver measurable business impact.

Key Responsibilities:

1. SEO Strategy & Execution:

- Develop and execute comprehensive SEO strategies to drive organic traffic, conversions, and revenue growth.

- Lead technical, on-page, off-page, and content SEO efforts end-to-end.

- Align the business goal with agency to conduct keyword research, competitor benchmarking, and opportunity analysis.

- Improve Core Web Vitals, site architecture, schema, page speed, and crawl efficiency.

2. AI-Driven SEO Responsibilities:

- Use AI for keyword clustering, content briefs, entity optimization, and semantic SEO.

- Implement GenAI workflows for:

1. Content ideation & topic modelling

2. Search intent mapping

3. AI-powered meta tag generation

4. SERP feature optimization

- Leverage AI-based audit tools for anomaly detection, technical health checks, and predictive traffic modelling.

- Collaborate with internal tech teams to deploy SEO automation engines (internal search analysis, real-time page scoring, etc.).

3. Content & UX Optimization:

- Partner with content agency to scale high-performing SEO content programs (blogs, category pages, landing pages).

- Identify UX issues to improve conversions.

- Ensure all content meets E-E-A-T standards.

4. CRO & Web Optimizations:

- Improve organic conversion funnels through A/B testing and CRO-led content optimization.

- Work with developers to deploy SEO-friendly UX changes across key pages.

5. Cross-Functional Collaboration:

- Work with product, tech, design, brand, and digital teams to execute holistic growth strategies.

- Support paid search, analytics, and omnichannel campaigns with SEO insights.

Tools Expertise:

- Google Analytics, Search Console

- Ahrefs, SEMrush, Screaming Frog

- SimilarWeb, Hotjar

- AI SEO tools (Surfer, NeuronWriter, Jasper, ChatGPT, Gemini, Claude)

- Power BI

AI & Automation Skills:

- Creating AI-assisted content frameworks

- Using LLMs to automate repetitive SEO tasks

- AI-driven topic modelling, entity-based SEO, semantic suggestions

- Ability to evaluate AI outputs for accuracy, hallucinations & SEO correctness

Attributes & Competencies:

- Data-Driven Decision Making ability to derive insights from large datasets.

- Strategic Thinking can build long-term organic growth roadmaps.

- Adaptability comfortable experimenting with new AI tools & digital trends.

- Problem Solving strong troubleshooting skills for technical SEO challenges.

- Cross-Functional Collaboration excellent communication and stakeholder management.

- Leadership ability to mentor teams and drive marketing excellence.