Senior Manager - Sales Promotion

Job Title: Senior Manager - Sales Promotion
Company Name: Axis Max Life Insurance

As the Senior Manager of Sales Promotion at Axis Max Life Insurance, you will be responsible for developing and executing effective sales promotion strategies aimed at enhancing the performance of the sales teams and driving revenue growth. Your primary focus will be on creating innovative promotional campaigns that align with the company s objectives and resonate with our target audience. You will collaborate with various departments including marketing, product development, and sales operations to ensure seamless execution of sales initiatives. Additionally, you will analyze market trends, monitor sales performance, and provide insights to improve promotional activities.

Key Responsibilities:
- Develop and implement comprehensive sales promotion plans that drive sales growth and enhance brand awareness.
- Collaborate with sales and marketing teams to create promotional materials and campaigns that support the sales force.
- Monitor and analyze the effectiveness of sales promotions, providing ongoing feedback and adjustments as necessary.
- Manage relationships with external partners and vendors to maximize promotional opportunities.
- Conduct market research to identify customer needs and preferences to tailor sales promotions accordingly.
- Prepare reports on promotional campaigns performance and present findings to senior management.
- Train and support sales teams on promotional activities and tools to ensure effective implementation.

Skills Required:
- Strong understanding of sales promotion strategies and techniques in the insurance industry.
- Excellent analytical skills with the ability to interpret data and market trends.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Strong communication and interpersonal skills to foster relationships with cross-functional teams.
- Leadership skills to work effectively in a team-oriented environment.
- Creative thinking to develop innovative promotional ideas and solutions.

Tools Required:
- Proficiency in CRM software (e.g., Salesforce, HubSpot) for managing customer relationships and tracking sales performance.
- Familiarity with data analysis tools (e.g., Microsoft Excel, Google Analytics) to analyze sales trends and promotion effectiveness.
- Experience with marketing automation platforms for executing and tracking marketing campaigns.
- Knowledge of graphic design software (e.g., Adobe Creative Suite) for creating promotional materials is a plus.
- Ability to use project management tools (e.g., Trello, Asana) to coordinate promotional activities and manage timelines.