Senior Manager - Sales Planning

Role Purpose:

To support the Sales Head of a specific Product Group in driving volume growth, improving market performance, and executing sales strategies through effective planning, coordination, and performance tracking across zones.

Key Responsibilities:

1. Sales Strategy & Planning

• Work closely with the National Sales Head (PG Specific) to develop and execute sales strategies aligned to business objectives.
• Support in annual, quarterly, and monthly sales planning including volume, mix, and channel focus.
• Analyse market trends, competition, and internal performance to recommend actionable interventions.

2. Target Setting & Performance Tracking

• Assist in target allocation across zones and monitor achievement vs. plan
• Track daily/weekly/monthly performance and highlight gaps with actionable insights.
• Ensure alignment of targets with overall business goals and market potential.

3. Scheme Planning & Effectiveness

• Support in conceptualizing and deploying consumer and dealer schemes to drive volumes.
• Evaluate effectiveness of schemes and recommend course corrections.
• Coordinate with Zonal Sales Managers (ZSMs) for implementation and feedback.

4. Zonal Coordination & Follow-ups

• Act as a central coordination point between Sales Head and Zonal Sales Managers.
• Ensure timely follow-up on targets, scheme execution, and corrective actions.
• Drive accountability and discipline in execution across zones.

5. Data Analysis & Reporting

• Generate insights through data analysis on retail, billing, pipeline, and inventory.
• Prepare regular dashboards and presentations for leadership reviews.
• Highlight risks, opportunities, and improvement areas proactively.

6. Cross-functional Coordination

• Work with marketing, product, finance, and supply chain teams for aligned execution.
• Support new product launches, phase-in/phase-out planning from a sales perspective.

Key Skills & Competencies:

• Strong analytical and problem-solving skills
• Business acumen with understanding of automotive sales dynamics

Experience & Qualification:

• B.Tech/B.Tech Full Time or MBA / Postgraduate in Management (preferred)
• 4-12 years of experience in sales planning, sales strategy, or field sales (automotive preferred)