Senior Manager - Qualitative Research

Senior Manager - Qualitative Research

Twentify India

Experience: 6+ years

Location: Gurgaon (Onsite)

Reports to: Business Head

Employment: Full time

The Role:

We are expanding our qualitative research practice and are looking for a hands-on researcher to drive it. You will run both conventional qualitative work and our studies on Quals.ai, an AI-moderated qualitative research platform.

What You Will Do:

Conventional Qualitative:

- Turn client briefs into research designs, screeners and discussion guides

- Moderate the studies you design, in the field and online

- Choose methods and techniques to fit each brief

AI-Moderated (Quals.ai):

- Set up Quals.ai studies, from the AI discussion guide to the final analysis

- Advise clients on when AI-moderated interviews suit the brief

Insights & Reporting:

- Convert fieldwork into insights reports the brand team can act on

- Present debriefs and answer client pushback with evidence

Client Ownership:

- Independently handle the client's brand and consumer insights teams

- Manage several studies live at once, across accounts

Business Growth:

- Grow existing accounts and support pitches to new clients

- Write proposals and costings, and follow up to closure

Team & Delivery:

- Guide the junior researcher on analysis and reporting

- Supervise freelance moderators when several projects run together

- Deliver every study on time, with no drop in quality

What You Bring:

- 6+ years in qualitative research; market research agency experience preferred

- Hands-on moderation of IDIs, FGDs, consumer immersions, UI/UX research and workshops, in English and Hindi

- Strong grasp of projective techniques, laddering and concept, pack and ad evaluation

- Experience across industries such as FMCG, beauty, healthcare, auto and consumer durables

- Has handled clients independently, from brief to debrief

- Has written proposals and grown existing accounts

- Comfort working with quantitative, sales and field teams

- Self-driven and calm under tight deadlines

Good to Have:

- Ability to moderate in a regional language

- Experience with AI-moderated qualitative research

- Has pitched to new clients

Education:

MBA, or a Master's in Psychology, Sociology, Anthropology or Mass Communication

About Us:

WCS India, a Wesley Clover International affiliate (india.wcs.global) operating since 2007, partners with Twentify (www.twentify.com) to run market research in India. Twentify's mobile platform connects brands with smartphone users for surveys, product reviews and user feedback.