Senior Manager - Product (ULIP & Investment Marketing)

Role Purpose:

We are looking for a passionate, market-aware, investment-savvy Senior Manager to elevate HDFC Life's ULIP business through smarter customer engagement, sharper investment narratives, and thoughtful end-to-end lifecycle management. This role is designed for a strategic thinker who understands markets, loves decoding investment trends, and can weave compelling stories around funds that keep customers invested year after year.

What Makes This Role Exciting:

• You directly influence how customers perceive HDFC Life's ULIP investment capabilities.
• You get to shape fund narratives, promote focus funds, and strengthen our positioning in the investment-led insurance space.
• You own the entire ULIP lifecycle, ensuring customers stay engaged, informed, and confident about staying with HDFC Life.

Key Responsibilities:

A. Investment Marketing & Fund Promotion:

• Build strong, relatable narratives around HDFC Life's investment philosophy, fund performance and market views.
• Create periodic fund insights, investment outlook notes, and storytelling-based content for customers and distributors.
• Promote focus funds strategically through data-backed communication campaigns.
• Work closely with Investment/IC/Finance teams to translate market trends into actionable, customer-friendly communication.

B. Market Insights & Strategy:

• Maintain a strong pulse on equity, debt, hybrid markets and macro-economic developments.
• Translate market movements into simplified insights for leadership, distributors, and customers.
• Benchmark ULIP funds and propositions against competitors to identify differentiation opportunities.
• Support product refresh recommendations aligned to market cycles and customer expectations.
• Support distribution channels with crisp training content, investment narratives, and competitive positioning.

Required Domain Expertise:

A. Understanding of Markets:

• Strong grasp of equity and debt markets, macro trends, interest rate cycles, asset allocation and risk-return dynamics.
• Ability to simplify market movements and explain fund performance drivers clearly.

B. Customer Lifecycle & Investment Communication

• Experience in designing lifecycle journeys and investment-led retention strategies.
• Ability to craft engaging, trustworthy communication that resonates with diverse customer profiles.

Experience & Qualifications:

• 5-10 years of experience in product management, investment communication, or financial product marketing.
• Strong understanding of market-linked products (MFs, ETFs, Hybrid Funds).
• MBA/PGDM in Finance, Marketing or related field preferred.