Senior Manager - Pre-Sales & Marketing Enablement (Building Materials)

Key Responsibilities

Pre-Sales & Lead Management

• Lead and manage the Pre-Sales team handling enquiries from digital platforms, websites, social media, IndiaMART, Justdial, WhatsApp, exhibitions, referrals, and other lead sources.
• Define and implement standardized lead qualification, follow-up, CRM management, and lead allocation processes.
• Ensure timely customer engagement, lead nurturing, and smooth handover to Sales teams.
• Monitor lead conversion, response time, customer experience, and overall sales funnel performance.

Marketing & Brand Management

• Plan and execute BTL marketing campaigns to strengthen brand visibility and generate quality business enquiries.
• Lead branding initiatives including dealer branding, merchandising, POS materials, promotional campaigns, product launches, exhibitions, events, sponsorships, and influencer/channel partner engagement.
• Coordinate with advertising agencies, digital marketing partners, printers, and vendors for marketing communication and promotional activities.
• Support creative development for brochures, posters, branding materials, digital campaigns, and other marketing collateral.

Lead Generation & Digital Marketing

• Evaluate and optimize lead generation channels including websites, B2B portals, social media, Google campaigns, and digital marketing initiatives.
• Collaborate with digital marketing agencies to improve campaign performance, lead quality, Cost per Lead (CPL), ROI, and ROAS.
• Recommend new technologies, automation tools, CRM enhancements, chatbot integration, and customer engagement solutions.

Performance Analytics & Business Insights

• Monitor marketing effectiveness, lead generation performance, campaign ROI, and customer acquisition metrics.
• Develop MIS dashboards and provide actionable insights to improve marketing investments and business growth.
• Track market trends, competitor activities, customer behavior, and recommend improvement opportunities.

Team & Stakeholder Management

• Lead, mentor, and develop the Pre-Sales team while coordinating effectively with Sales, Marketing, Product, and external partners.
• Manage marketing budgets, vendor relationships, and ensure timely execution of marketing initiatives.

Required Qualifications

• Graduate in Engineering, Business Administration, Marketing, or a related discipline.
• MBA in Marketing or Business Management preferred.

Experience & Industry Background

• 1012 years of experience in Pre-Sales, Marketing, Lead Management, Customer Acquisition, Inside Sales, Marketing Enablement, or Business Development.
• Experience in Building Materials, Construction Chemicals, Cement, Ceramics, Steel, Real Estate, Infrastructure, or similar B2B industries preferred.
• Experience in managing CRM-driven customer engagement, digital marketing initiatives, ATL/BTL campaigns, branding, and agency coordination.

Skills & Competencies

• Strong leadership and team management skills.
• Excellent understanding of lead management, CRM, and customer engagement.
• Knowledge of ATL/BTL marketing, branding, product launches, events, and digital marketing.
• Hands-on experience with CRM platforms such as Zoho CRM, Salesforce, LeadSquared, or similar.
• Good understanding of SEO, campaign analytics, CPL, ROI, ROAS, and marketing automation.
• Strong analytical, communication, stakeholder management, and problem-solving skills.
• Data-driven mindset with a focus on customer experience, process improvement, and business growth.