To be responsible for implementing fund's investment strategy and manage its trading activities, develop strategies to drive return, offset losses and drive profitability. To sell at pan India level thus earning AMC and commission for the organization while strictly adhering to financial industry regulations. Also responsible to ensure investment activities are adhered basis financial industry regulations.

2) Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.

Business Workforce Number

800

Function Workforce Number

19

Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter

• AUM targets - 900Crs.
• Geography/Markets - Pan India Presence through own branches.
• Customers Base (distributors) -25
• Profitability - 10Crs.

Aditya Birla Money Ltd. (ABML) is primarily a Broking Company, deals in Equity, Commodity & Currency. Workforce of 800 spread across 40 locations with customer base of in excess of 3 lacs. Commodity operations are managed through its 100% subsidiary Aditya Birla Commodities Broking limited. ABML is one of the leading securities trading companies in the country. ABML operates in a fragmented equity broking business and has a daily turnover of close to 3,000 Crores with a market share of 1%. ABM works in a highly regulated environment with a host of regulators like SEBI, RBI, AMFI, FMC, IRDA etc. regulating its day to day operations. In addition to the regulator ABML is also subject to close monitoring and inspection through various agencies like NSE / BSE / NCDX / MCX / NSDL / CDSL etc. ABML also operates in a highly competitive market mainly in fragmented industry with ABML competition from major National Broking houses like ICICI Securities, HDFC Securities, Angel Broking, MOFSL etc. and a range of local Broking outfits.

The Key responsibilities of Senior Fund Manager are:

• To implement fund's investment strategy and manage its trading activities
• To develop strategies to generate return superior than the benchmark and limit losses while driving alpha in the fund offering.

The key challenges faced are:

The critical skill sets that this profile requires are excellent analytical, communication and presentation skills, an eye for detail, strong networking skills and customer service orientation. The individual should have market knowledge and macro factors affecting the market sentiment.

Having second level thinking skill is a key requisite. He/she should possess financial market instinct and knack of understanding investor psychology and behavioral biases impacting trading decisions.

4) Key Result Areas:Writethe key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)

To ensure gross Revenue Targets (@ Rs. 10 Cr by 2022) - Brokerage + AMC + Setup fees + Exit Fees etc.

• To assist and encourage branches/teams for maximizing client additions and hence increasing the reach and AUM.
• To assisting and travel to branches, meeting distributors and clients to boost onboarding new clients & distributors with ABM.
• To be judiciously active in the satellite (PMS product) component.

To ensure Alpha of 4% over benchmark on sustained basis

• To continuously iterate ideas based on risk/return dynamics.
• To handle and maintain self-motivated team of Analysts, assist Analysts on undertaking Research on investment ideas and subsequent updates on buy/sell/hold recommendations.
• To continuously build professional network and stay informed about industry trends. To have periodic review of current and possible investments.