Senior Manager - Performance Marketing

About Masai School

Masai School is a career-focused learning platform helping learners build industry-relevant skills and transition into high-growth careers. We combine technology, practical learning, and strong industry connections to create accessible career opportunities for aspiring professionals. We're looking for a Senior Manager Performance Marketing to own and scale our digital growth engine.

What Youll Own

• End-to-end performance marketing across Google, Meta, YouTube, Affiliates, and emerging channels
• Budget planning & allocation to maximize ROI on marketing spends
• Full-funnel optimization: Impressions Leads Enrollments Revenue
• Continuous experimentation across creatives, campaign types, audiences, and landing pages
• Creative ideation and collaboration with internal / external stakeholders for creative production.
• Internal cross-functional collaboration with creative, partnerships, product and tech teams to build and scale new products / offerings.
• Identifying and scaling new growth channels

What You’ll Drive

• Maintaining healthy CACs across business verticals and improving LTV:CAC
• Creative communication experiments to improve targeting and engagement
• Scalable and predictable growth systems.
• Timely performance tracking and reporting - scale what works, improve what doesn’t.

What We’re Looking For

• 5-8 years in performance marketing / growth
• Experience managing 1Cr+ monthly ad budgets
• Strong hands-on expertise in Google Ads, Meta Ads and marketing analytics tools (GA4, Metabase, Tableau, Firebase, etc)
• Deep understanding of funnel metrics, attribution, and experimentation (AB Testing)
• Prior experience in EdTech / Consumer Internet / Marketplace is a plus

Why Join Masai?

• Build & scale a high-impact growth engine from the front
• Work closely with founders & leadership
• High ownership, fast execution environment
• Mission-driven: directly impact learners’ careers