Senior Manager - Performance Marketing (Quick Commerce & E-Commerce)

Senior Manager Performance Marketing (Quick Commerce & E-Commerce)

Company: WOW! MOMO SALES PVT LIMITED
Location: Bangalore, India
Employment Type: Full-time
Reports To: Head E-Commerce & Emerging Channels

About WOW! Momo

WOW! Momo is one of Indias leading food brands, with a rapidly growing presence across retail, e-commerce, and quick-commerce channels. As we continue to scale our digital business, we are looking for a hands-on Senior Manager – Performance Marketing (Quick Commerce & E-Commerce) to drive campaign execution, pricing and promotions, catalogue excellence, digital shelf visibility, and marketing performance across key online platforms.

Role Overview

The Senior Manager – Performance Marketing will own the day-to-day marketing engine across Quick Commerce and E-Commerce platforms, including Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon, and BigBasket.

This is a highly hands-on and execution-focused role responsible for ensuring that every SKU is correctly listed, accurately priced, adequately promoted, visible to consumers, and delivering against performance objectives.

The role will work closely with the E-Commerce KAM, platform account and marketing teams, Supply Chain, Finance, and creative agencies to ensure seamless execution across channels.

Key Responsibilities

1. Campaign Planning & Execution

• Develop and maintain the monthly promotional and marketing calendar across all e-commerce and quick-commerce platforms.
• Plan platform campaigns, promotional events, launches, and visibility initiatives.
• Coordinate campaign participation, timelines, assets, and creative requirements with platform marketing teams and creative agencies.
• Ensure campaigns go live accurately and within agreed timelines.
• Conduct post-campaign reviews and identify opportunities to improve performance.

2. Pricing & Promotions

• Manage promotional pricing and discount implementation across platforms.
• Upload and validate promotional prices to ensure live prices match approved price lists.
• Coordinate discount structures and funding approvals with internal and platform stakeholders.
• Monitor promotion go-live and ensure correct implementation.
• Identify and resolve pricing discrepancies quickly.
• Ensure expired promotions and discounts are removed as scheduled.

3. Catalogue & SKU Management

• Own end-to-end listing and catalogue management for new and existing SKUs.
• Manage product titles, descriptions, images, specifications, MRP, weight, nutritional information, and other product attributes.
• Maintain a centralized SKU master and platform-wise SKU mapping.
• Conduct regular catalogue hygiene audits across platforms.
• Identify and correct listing, mapping, content, and pricing errors.
• Ensure new product launches are listed accurately and on time across relevant channels.

4. Digital Shelf & Visibility

• Monitor product search rankings, category placement, banner visibility, and overall digital shelf presence.
• Track share of shelf and visibility of priority/hero SKUs across platforms.
• Identify opportunities to improve organic and paid visibility.
• Conduct weekly competitor benchmarking covering pricing, promotions, assortment, and visibility.
• Work with platform teams to improve discoverability and placement of key products.

5. Performance Marketing & Analytics

• Track and analyse campaign performance across platforms.
• Monitor key performance metrics including ROAS, TACOS, sales, spend, conversion, visibility, and market-share trends.
• Prepare weekly and monthly marketing performance reports.
• Maintain a consolidated marketing dashboard for leadership review.
• Identify underperforming campaigns/SKUs and recommend corrective actions.
• Use data and platform insights to continuously optimize campaign investments and promotional strategies.

6. Cross-Functional & Platform Coordination

• Partner closely with the E-Commerce KAM to align campaigns and promotions with commercial priorities and stock availability.
• Coordinate with Supply Chain teams to ensure campaigns do not promote out-of-stock or supply-constrained SKUs.
• Work with Finance teams on campaign budgets, funding, reconciliation, and spend settlement.
• Coordinate with creative agencies to ensure campaign assets are delivered according to platform specifications and timelines.
• Build strong working relationships with marketplace and quick-commerce account and marketing teams.

Candidate Profile

Experience

• 3–6 years of relevant experience in performance marketing, e-commerce, quick commerce, marketplace operations, or FMCG.
• Hands-on experience managing pricing, promotions, catalogue, and campaigns directly on marketplace or quick-commerce platforms.
• Experience working in a fast-paced, high-SKU, multi-platform environment is preferred.

Skills & Competencies

• Strong understanding of e-commerce and quick-commerce performance metrics, particularly ROAS and TACOS.
• Strong analytical and problem-solving capabilities.
• Advanced working knowledge of Microsoft Excel and performance reporting.
• Familiarity with seller and marketing dashboards across platforms such as Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart Minutes, and BigBasket.
• Excellent attention to detail and ability to manage granular execution across multiple platforms simultaneously.
• Strong stakeholder and cross-functional coordination skills.
• Ability to work effectively with KAMs, Supply Chain, Finance, agencies, and external platform teams.
• Strong ownership mindset with the ability to identify and resolve execution issues quickly.

Preferred / Nice to Have

• Prior experience with Quick Commerce, D2C, Food, FMCG, or Consumer Brands.
• Exposure to performance advertising platforms such as Google Ads and Meta Ads.
• Familiarity with analytics and visualization tools such as Google Analytics and Tableau.
• Experience managing digital shelf analytics, marketplace advertising, or marketing automation tools.

Key Success Metrics

Success in this role will be measured through:

• ROAS and TACOS performance
• Campaign execution accuracy and timeliness
• SKU listing and catalogue accuracy
• Pricing and promotional compliance
• Digital shelf/search visibility
• Hero SKU performance
• Market/share-of-shelf improvement
• Reduction in catalogue and pricing errors
• Effective utilization of marketing investments

What We Offer

• Competitive compensation and benefits.
• Ownership of a high-visibility function across one of India’s fastest-growing commerce channels.
• Opportunity to work across leading quick-commerce and e-commerce platforms.
• High degree of ownership and direct impact on digital business growth.
• A fast-paced, collaborative, and execution-oriented work environment.

Location: Bangalore
Role: Senior Manager – Performance Marketing (Quick Commerce & E-Commerce)
Company: WOW! MOMO SALES PVT LIMITED