Senior Manager - Paid Media

Overview

• Role: Senior Manager – Paid Media (Performance)
• Experience: 3–5 Years
• Location: India
• Working Hours: Starting at 10:00 AM for 8.5 hours / 12:00 PM for 8.5 hours
• Collaborate closely with the India Account Lead and Planning Manager to develop and execute performance marketing campaigns.

Paid Media Strategy

• Develop integrated paid media strategies aligned with client business and marketing objectives.
• Create performance marketing plans across platforms such as Google Ads, Meta, LinkedIn, and other paid media channels.
• Define audience strategies, campaign structures, bidding approaches, and budget allocation.
• Identify growth opportunities through testing, automation, and audience expansion.

Campaign Management

• Plan, launch, monitor, and optimize Paid Search and Paid Social campaigns.
• Continuously improve campaign performance metrics including ROAS, CPA, CPL, CAC, CTR, and conversion rates.
• Manage campaign budgets, pacing, forecasting, and spend reconciliation.
• Conduct A/B testing for creatives, ad copies, audiences, landing pages, and bidding strategies.

Performance Analytics

• Analyze campaign performance using GA4, platform dashboards, Looker Studio, and reporting tools.
• Prepare weekly, monthly, and quarterly performance reports with actionable insights.
• Monitor attribution, conversion tracking, pixels, tags, and event implementation.
• Recommend optimization opportunities based on data analysis and business goals.

Client Management

• Support campaigns during performance reviews (weekly, quarterly, half-yearly, etc.).
• Understand client KPIs and proactively recommend real-time optimization opportunities.