Senior Manager - Organic Growth & SEO Partnerships
Testlify · Mumbai · onsite · Posted 47d ago
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About this role
Location: Mumbai / Hybrid
Department: Marketing
Reports to: Head of Marketing
Experience: 4 to 6+ years
About the Role
We are looking for a Senior Manager, Organic Growth & SEO Partnerships to own and scale our organic growth strategy across SEO, content, link building, digital PR, and strategic partnerships.
The role will focus on improving search visibility across 400+ priority keywords, building a high-quality backlink profile, developing strategic partnerships, and driving organic growth that contributes to trials, demos, qualified leads, and pipeline.
Key Responsibilities
SEO & Organic Growth
* Own and execute the overall organic growth and SEO strategy.
* Lead technical, on-page, and off-page SEO initiatives.
* Develop strategies to improve rankings across 400+ priority keywords.
* Conduct keyword research, competitor analysis, and SERP analysis.
* Identify opportunities to increase organic traffic and search visibility.
* Optimise existing content based on search intent, keyword opportunities, and performance.
* Monitor SEO trends, algorithm updates, and competitor activity.
* Work with relevant teams to identify and resolve technical SEO issues.
Link Building & Digital PR
* Own the strategy for high-authority backlink acquisition.
* Build and execute scalable link-building and digital PR campaigns.
* Develop relationships with publishers, journalists, bloggers, and relevant industry platforms.
* Identify opportunities for editorial placements, guest contributions, expert commentary, and digital PR.
* Focus on acquiring relevant, authoritative, and high-quality backlinks.
* Track backlink growth, referring domains, link quality, and campaign performance.
Partnerships & Influencer Marketing
* Build and manage relationships with industry influencers, subject-matter experts, publishers, affiliates, and complementary SaaS businesses.
* Identify opportunities for influencer, affiliate, publisher, co-marketing, and content partnerships.
* Develop partnerships that drive backlinks, referral traffic, brand visibility, and qualified leads.
* Explore initiatives such as webinars, expert roundups, podcasts, research reports, and co-created content.
* Manage ongoing partner relationships and measure partnership performance.
Content & Keyword Strategy
* Develop content strategies aligned with search intent, keyword opportunities, and business priorities.
* Identify content gaps through competitor and SERP analysis.
* Work with writers and content teams to create high-quality, SEO-focused content.
* Optimise content for rankings, organic traffic, engagement, and conversions.
* Ensure content targets commercially valuable and high-intent keywords.
Performance & Analytics
* Track and report on organic growth and SEO performance.
* Monitor keyword rankings, organic traffic, backlinks, referring domains, and search visibility.
* Measure organic trials, demos, qualified leads, and pipeline contribution.
* Use data to identify growth opportunities and prioritise initiatives.
* Present performance insights and recommendations to the Head of Marketing.
Ideal Candidate
* 4 to 6+ years of experience in SEO, organic growth, digital PR, or SEO partnerships.
* Experience in B2B SaaS or technology companies is preferred.
* Proven track record of ranking competitive commercial and high-intent keywords.
* Strong understanding of technical, on-page, and off-page SEO.
* Hands-on experience with link building, digital PR, outreach, and backlink acquisition.
* Strong knowledge of keyword research, search intent, content strategy, and content optimisation.
* Experience building relationships with publishers, influencers, industry experts, affiliates, and digital platforms.
* Experience managing writers, outreach specialists, agencies, or external partners.
* Strong understanding of how SEO contributes to leads, demos, trials, and pipeline.
* Excellent communication, negotiation, and relationship management skills.
* Strong analytical and problem-solving abilities.
* Ability to independently own strategy, execution, and performance.
Tools
* Ahrefs
* Semrush
* Google Search Console
* Google Analytics 4
* Keyword research and content optimisation tools
* SEO auditing and technical SEO tools
* Google Sheets / Excel
* Reporting and analytics dashboards
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