Senior Manager of Product Enablement

About Aurigo

Aurigo is an AI-native capital program management platform trusted by over 300 customers managing more than $450 billion in capital programs across North America. With over 40,000 projects delivered, Aurigo helps organisations in transportation, water and utilities, healthcare, higher education, and government plan, build, and manage infrastructure with confidence. Recognised as one of the Top 25 AI Companies of 2024 and a Great Place to Work for three consecutive years, we leverage artificial intelligence to create smarter, more connected outcomes. At Aurigo, we don't just build software — we help shape the future of infrastructure

Senior Manager of Product Enablement

Location: Bengaluru, India

Department: Product Marketing

About the Role

You will enable Aurigo's go-to-market teams including sellers, pre-sales, systems integrator partners, and co-sell partners to effectively position, sell, and deliver Aurigo's AI-native solutions. Acting as the connective tissue between product, product marketing, and the field, you will translate product strategy and capabilities into clear enablement programs, tools, and assets that drive adoption, deal velocity, and customer outcomes. You will work closely with product management to understand the roadmap and differentiation, and with sales and customer-facing teams to ensure they are equipped with the right knowledge, messaging, and playbooks at every stage of the customer lifecycle.

Roles and Responsibilities

• Design and execute product enablement programs for Aurigo's internal sales team, pre-sales, systems integrator partners, and co-sell partners.
• Develop and maintain sales playbooks, solution guides, demo scripts, objection handling materials, and pitch narratives.
• Partner with Product Marketing Managers to ensure enablement content reflects current positioning and is available at the right stage of the sales cycle.
• Own systems integrator partner enablement including structured release notes, sandbox access documentation, integration guides, and onboarding packages for partner solution architects.
• Manage co-sell partner enablement including joint sales plays, marketplace listing content, and account upsell materials.
• Deliver onboarding and ongoing training for new sellers and partner teams on Aurigo's products, value propositions, and competitive positioning.
• Build and maintain a feedback loop from the field by gathering win and loss insights, sales friction points, and competitive intelligence to continuously improve materials.
• Define and track enablement effectiveness metrics such as time to first deal, content utilisation rates, deal velocity, and win rate trends.
• Work with AI agents to scale content production, refresh battlecards, and automate competitive monitoring.
• Support product launches by ensuring all go-to-market teams are fully enabled before general availability.

You must bring all four of these to the table:

• Proven track record of building enablement programs for enterprise sales teams
• Hands-on experience creating sales playbooks, training content, and demo assets
• Experience enabling systems integrator partners or channel/co-sell partners
• Ability to track and improve enablement effectiveness through data and metrics (win rates, deal velocity, content utilisation, time to first deal)

Soft Skills

• Strong facilitation and training delivery skills. Comfortable presenting to sellers, partners, and customer-facing teams.
• Excellent written communication. Produces crisp, actionable enablement content without extensive editing.
• Ability to build trust and credibility with sales teams through the relevance and quality of materials.
• Highly organised and able to manage multiple enablement programs simultaneously.
• Collaborative and responsive in a fast-moving, high-growth environment.

Hard Skills

• Deep understanding of B2B SaaS enterprise sales motions and enablement frameworks.
• Experience building sales playbooks, training programs, and partner enablement packages.
• Proven ability to translate technical product capabilities into clear and consumable enablement assets.
• Ability to analyze enablement impact using data and performance metrics.
• Experience supporting systems integrator partner channels and co-sell partner motions.

Technical Skills

• Familiarity with CRM and sales enablement platforms.
• Proficiency with learning management systems or training delivery platforms.
• Ability to use AI tools to accelerate content production, competitive monitoring, and playbook updates.
• Understanding of enterprise SaaS product packaging and solution positioning.

Educational Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field. MBA from a top institution preferred.

Prior Experience

• 8 or more years of experience in product enablement, sales enablement, or product marketing in B2B SaaS or enterprise software.
• Proven experience enabling both direct sales teams and systems integrator or channel partners.
• Experience building enablement programs for enterprise sales cycles with multiple stakeholders.
• Exposure to North American public sector or capital-intensive commercial markets is a strong plus.
• Track record of effective cross-functional collaboration with product, sales, and customer success.