Senior Manager - Marketing

Job Summary

You will drive brand strategy and business growth by building a strong, consumer first brand in a digitally led environment. This role requires a sharp understanding of consumer behavior, strong digital marketing capabilities, and close collaboration with sales team to accelerate both brand visibility, discoverability and sales.

Responsibilities

• Lead digital first brand building and marketing across platforms, including performance, content, and influencer marketing.
• Develop brand strategy grounded in consumer insights, identifying unmet needs and driving category growth.
• Translate strategy into strong go to market plans, campaigns, and creative execution.
• Partner closely with sales, especially Q commerce, to drive business growth and win on digital shelves.
• Track performance and optimise campaigns using data, focusing on key digital KPIs and ROI.
• Monitor market trends, competition, and drive new product launches in market.
• Align cross functional teams to deliver against brand priorities and execution.

Education

• Degree in marketing, business, or a related field.

Skills

• Proven working experience as a Sr Brand Manager, Digital marketing manager, preferably in food industry.
• Experience in identifying target audiences and devising effective campaigns.
• Strong experience in digital marketing and online brand building.
• Experience working with or driving business through Q commerce or e commerce platforms is preferred.
• Strong understanding of digital ecosystems, performance marketing, and content strategy.
• Ability to translate consumer insights into impactful brand and business strategies.
• Data driven mindset with strong analytical capabilities.
• Proven ability to lead cross functional teams and manage stakeholders.

Experience

• 2-4 years.

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