Senior Manager - Marketing

1. Integrated Marketing & Communications (ATL + Digital + PR )

• Lead end-to-end planning and execution of marketing campaigns across ATL, BTL, and digital platforms
• Drive strong, consistent brand communication aligned with the malls premium positioning
• Oversee campaign development including KV creation, messaging, media planning, and execution
• Manage agency relationships (creative, media, digita, PR ) to ensure high-quality output
• Ensure all communication assets (OOH, print, social, in-mall) are best-in-class and on-brand
• Drive the PR strategy for the centre and ensure organic coverage across print and digital mediums.
• Manage relation with media , draft press releases and other co-ordination for coverages

2. Digital & Content Strategy

• Own the mall’s digital ecosystem including social media, content, and performance marketing
• Drive audience growth, engagement, and reach across platforms
• Plan and execute content calendars, influencer collaborations, and digital campaigns
• Track and optimize performance metrics (reach, engagement, conversions, footfall impact)
• Identify new digital trends and formats to keep the brand culturally relevant

3. Retailer Marketing & Relations

• Build strong working relationships with retail partners to align on marketing initiatives
• Co-create and amplify retailer campaigns to drive store-level sales and engagement
• Identify opportunities for collaborations, launches, and in-mall activations
• Support brands with visibility solutions including media, events, and digital amplification
• Act as a key point of contact for retailer marketing requirements and escalations

4. Team Leadership & Management

• Lead and mentor a team comprising graphic designers and digital marketing professionals
• Ensure timely and high-quality delivery of all creative and digital assets
• Drive a culture of creativity, accountability, and collaboration within the team
• Streamline processes for approvals, creative development, and campaign execution
• Work cross-functionally with leasing, operations, and HO teams

5. Campaigns, Events & Innovations

• Conceptualize and execute large-scale campaigns, seasonal events, and IPs
• Drive innovative marketing initiatives to enhance customer experience and PR visibility
• Ensure campaigns are experiential, photogenic, and socially shareable
• Identify new opportunities for partnerships, sponsorships, and brand collaborations