Senior Manager, Marketing

Role Overview

Brillio is looking for a Field Marketing Manager to lead BFSI marketing programmes across banking, financial services and insurance sector. This role will drive field marketing, ABM, demand generation, executive engagement and sales-aligned campaigns that create access, open buying centres, accelerate opportunities and support pipeline growth.

The ideal candidate is an AI-native marketer who uses AI as part of their everyday workflow-to uncover account and buyer insights, identify opportunities, personalize engagement, accelerate execution, and continuously improve marketing performance.

• Define and execute BFSI go-to-market and field marketing plans for priority existing accounts and net-new targets.

• Partner with BFSI leadership, Client Partners, Growth, Sales, Alliances and Marketing to align campaigns with account priorities, revenue goals, pipeline growth and expansion.

• Design demand generation and ABM programmes , including account research, persona mapping, buying- centre identification, campaign orchestration and engagement tracking.

• Run multi-channel campaigns across email, LinkedIn, paid media, webinars, executive roundtables, events, partner campaigns and personalised outreach.

• Support timely lead follow-up and opportunity progression with campaign assets, executive messaging, account intelligence, event follow-up plans and opportunity-specific proof points.

• Create BFSI-specific content and customer evidence, including case studies, public references and success stories around AI, data modernisation , customer experience, cloud, compliance, ServiceNow and digital transformation.

• Strengthen collaboration across the select partner ecosystem to amplify campaigns and extend reach.

• Track performance and be accountable for marketing contribution across engagement, SALs, meetings, opportunities, pipeline sourced, pipeline influenced and revenue impact.