Senior Manager - Marketing

Key Responsibilities:Own and deliver organic search strategies that support business goals across Motherhood portfolio of sitesDrive initiatives around technical audits, site architecture, structured data, keyword strategies and internal linking.Innovate and experiment. Stay on the cutting edge of what’s next in search and customer journeys. Defining and executing the SEO strategy across content, tech, and off-siteLeading keyword research, opportunity analysis, and roadmap creation.Managing site audits and working with developers to implement fixes.Aligning content with search intent, user journeys, and conversion goalsOverseeing backlink profiles, link-building strategy, and digital PR effortsCollaborating with content, UX, and brand teams to improve performanceReporting rankings, traffic, and ROI to stakeholdersManaging SEO budgets and external vendor relationshipImplement local and international SEO techniques across local (Google My Business listings) and international website