Senior Manager - Marketing

Role & responsibilities

• Plan and execute marketing activations, promotional campaigns, seasonal events and experiential initiatives to drive footfall and customer engagement.
• Manage the annual marketing and events calendar aligned with business and trading objectives.
• Conceptualize and execute customer engagement and brand promotion programs.
• Plan and oversee mall events, exhibitions, trade shows, community and corporate events.
• Coordinate with retailers, agencies, vendors and internal teams for seamless event execution.
• Manage visual merchandising, seasonal dcor, promotional displays and signage as per brand guidelines.
• Manage project timelines, vendors, agencies and marketing budgets to ensure timely and cost-effective execution.
• Monitor mall consumer trends, competition and market requirements to improve marketing initiatives.
• Lead and guide the centre marketing team and coordinate closely with the Head Office marketing team.

Preferred candidate profile

• Candidates with minimum 11 years of relevant experience in marketing activations, events, partnerships, brand promotions, or mall marketing.
• Mall marketing background is strongly preferred.
• Candidates with experience in event planning, experiential marketing, customer engagement and brand promotions.
• Candidates with strong vendor, agency, stakeholder and budget management experience.
• MBA Marketing, preferably with a specialization in Events, will be an added advantage.
• Strong team leadership and communication skills, with the ability to coordinate with the centre team and Head Office.

Interested candidates can drop their CV at [email removed]