Senior Manager, Marketing & Communication

About The Role

As SeniorManager, Marketing & Communication, you will work closely with senior management to craft and implement Svaya's broad marketing strategy and roadmap. You will be working closely with product, technology and sales teams to communicate our brand positioning clearly and consistently across digital and physical channels. At Svaya, despite our technological advancements, we know the customers we work with are buying value, not technology and the ideal candidate will blend deep technical curiosity with passion for impactful storytelling and content creation to communicate our unique value proposition. You will own how our class-leading products and technological innovation will translate into compelling, real-world value for customer, partners, and the boarder eco-system. You should have proven experience leading and driving marketing for industrials and B-2-B selling.

Your Work

• Define and evolve new marketing plans and strategies that are differentiated and clearly communicate the overarching value of Svaya product portfolio and technology platform
• Coordinate communication strategy and execution across all marketing areas including social media, sponsorships, and public relations
• Partner closely with sales and product teams to communicate the product story and drive planned marketing activities such as roadshows, webinars, customer demos, and trade shows.
• Synthesize market intelligence gathering market analysis reports, sales wins and losses, competitive intelligence and customer feedback to synthesize our go-to-market strategy
• Drive demand generation strategies with data-driven insights and market trends to set clear priorities for demand generation in-tune with our product and platform capabilities
• Partner with external creative marketing agencies to craft and effectively communicate our brand positioning and storytelling
• Drive PR and communications program across multiple channels – social, press, and events.
  
  

What We're Looking for

• 8+ years experience in product marketing, with a proven track record in driving B-to-B marketing and communications strategies for industrial products and/or platform technologies
• Persuasive communicator with sharp knack for copyright and content creation
• Master storyteller who can translate complex technical functionality into clear narratives for both technical buyers and non-technical executives that influence corporate purchasing decisions
• Collaborative and pragmatic and partner closely with both internal and external stakeholders without formal authority
• Should have experience with both digital marketing tools and effective coordination with creative marketing partners
• Comfortable working in a fast-paced startup environment where formal structure is still taking shape
• Demonstrated strong and effective verbal, written, and interpersonal communication skills
• Superior organizational and analytical skills with keen attention to detail and quality
• A strong bias for action with deep insight balancing big-picture with execution for tangible results and be able to negotiate and bring clarity in ambiguous situations
  
  

Education

Any Degree or MBA backed by proven marketing experience