Senior Manager Marketing Communication_ Bosch Mobility India

Role & responsibilities

• Develop the overall regional communication strategy for Mobility Business in India                                  
• Setup and control regional communication plan                                
• Conduct regional campaigns and co-marketing activities incl. transformation communications                                      
• Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobility  communication strategy                                
• Responsible for regional-specific academy for product description and internal trainings  .

Communications Strategy

• Define, implement and track overall regional communication strategy in close alignment with all relevant domains and business units for the region
•  Develop and execute a multi-level communication roadmap tailored for executives, managers, and employees across divisions and at enterprise level
• Transfer of Bosch Mobility strategy into regional communication plan in alignment with corporate guidelines  and relevant domain.
• Setup and control regional communication plan
• selection of communication channels relevant for the specifically detailed target group and content production for each channel (incl. regional adaptation of domain content prepared by domain communicators)"                    

Campaigns

• Plan and conduct regional campaigns, transformation communication and co-marketing activities in close alignment with relevant domain communication teams
• Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobility communication strategy
• Lead transformation events collaborate with business stakeholders and consultants to coordinate workshops, surveys, townhalls, and internal launches.
• Performance analysis for communication activities in the region
• Customer service/request coordination (1st/2ndlevel support) for digital touchpoints in the region

Knowledge Mgmt.           

• Drive regional-specific academy for product description and internal trainings

Resource Management  

• Manage regional communication team (communication team on regional level that implements all communication activities for the regions in close cooperation with relevant GB communicators, e. g. regional campaigns)
• Manage communication budget for the entire region, incl. decision how to allocate communication budgets for business units / focus products in the region

Cross Channel Marketing Management 

• Develop and implement a cross-channel marketing strategy (for all sales channels from key account sales, partner-led sales to online sales and platform sales) along the entire customer journey from awareness, interest, consideration & evaluation, purchase, retention and advocacy
• Plan and execute cross channel marketing campaigns

Preferred candidate profile

Education:                        

• Masters Degree (MBA/MS/PGDM - Marketing, Communications, Digital comm., Advertising & Brand mgmt. etc) - Mandatory                       

Experience:   

• Min. 8 years experience preferred