Senior Manager_Marketing Communication_ Bosch Mobility India (M/MBR-IN)

Job Description

Job Purpose / Objective

Develop the overall regional communication strategy for Mobility Business in India

Setup and control regional communication plan

Conduct regional campaigns and co-marketing activities incl. transformation communications

Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobility communication strategy

Responsible for regional-specific academy for product description and internal trainings

Communications Strategy

• Define, implement and track overall regional communication strategy in close alignment with all relevant domainsand business units for the region
• Develop and execute a multi-level communication roadmap tailored for executives, managers, and employees across divisions and at enterprise level
• Transfer of Bosch Mobilitystrategy into regional communication plan in alignment with corporate guidelines and relevant domain.
• Setup and control regional communication plan
• selection of communication channels relevant for the specifically detailed target group and content production for each channel (incl. regional adaptation of domain content prepared by domaincommunicators)

Campaigns

• Plan and conduct regional campaigns, transformation communication and co-marketing activities in close alignment with relevant domain communication teams
• Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobilitycommunication strategy
• Lead transformation events - collaborate with business stakeholders and consultants to coordinate workshops, surveys, townhalls, and internal launches.
• Performance analysis for communication activities in the region
• Customer service/request coordination (1st/2ndlevel support) for digital touchpoints in the region

Knowledge Mgmt.

• Drive regional-specific academy for product description and internal trainings

Resource Management

• Manage regional communication team (communication team on regional level that implements all communication activities for the regions in close cooperation with relevant GB communicators, e. g. regional campaigns)
• Manage communication budget for the entire region, incl. decision how to allocate communication budgets for business units / focus products in the region

Cross Channel Marketing Management

• Develop and implement a cross-channel marketing strategy (for all sales channels from key account sales, partner-led sales to online sales and platform sales) along the entire customer journey from awareness, interest, consideration & evaluation, purchase, retention and advocacy
• Plan and execute cross channel marketing campaigns

Qualifications

Education:

• Bachelors Degree (Any stream) - Mandatory
• Masters Degree (MBA/MS/PGDM - Marketing, Communications, Digital comm., Advertising & Brand mgmt. etc) - Mandatory

Experience:

• Min. 8 years experience preferred

Mandatory experience in the area of communications

Group 3 with TP1 membership.