Senior Manager - Marketing - Brand IPs/Campaigns & Events

Senior Manager Marketing (Brand IPs, Campaigns & Events)

Location: Mumbai (BKC)

Department: Marketing

Experience: 10 - 12 Years

About the Role:

We are looking for a highly creative and execution-focused Senior Manager Marketing to lead our flagship brand initiatives, intellectual properties (IPs), integrated marketing campaigns, and large-scale events.

This role is ideal for a marketing professional who thrives on building memorable brand experiences, driving customer engagement, and delivering measurable business impact. The successful candidate will be responsible for conceptualizing and executing high-visibility campaigns that strengthen brand equity while collaborating with cross-functional teams and external partners.

Key Responsibilities:

1. Brand IP Development & Management:

- Lead the strategy, planning, and execution of flagship brand properties (IPs) and signature marketing initiatives.

- Conceptualize innovative campaigns that enhance customer engagement and reinforce brand positioning.

- Build scalable marketing properties that create long-term business value.

2. Integrated Marketing Campaigns:

- Develop and execute 360 marketing campaigns across digital, social media, print, PR, on-ground activations, and partner channels.

- Ensure campaigns align with business objectives, customer insights, and brand guidelines.

- Monitor campaign performance and optimize ROI through data-driven decision-making.

3. Events & Experiential Marketing:

- Own the end-to-end execution of corporate events, customer engagement programs, exhibitions, conferences, product launches, and experiential activations.

- Coordinate with agencies, production partners, venues, and vendors to ensure flawless execution.

- Deliver exceptional attendee experiences while maintaining timelines and budgets.

4. Strategic Partnerships:

- Identify and build relationships with industry associations, sponsors, media houses, influencers, and strategic partners.

- Explore collaboration opportunities that expand brand visibility and customer reach.

5. Brand Communication:

- Ensure consistency in messaging across all consumer touchpoints.

- Work closely with internal creative, digital, PR, and business teams to develop impactful communication strategies.

- Strengthen brand awareness through innovative storytelling and integrated marketing initiatives.

6. Stakeholder & Agency Management:

- Collaborate with leadership, sales, business development, digital, and product teams.

- Manage creative, media, event, and digital agencies to deliver high-quality marketing outputs.

7. Budget & Performance Management:

- Manage annual marketing budgets for campaigns, events, and brand initiatives.

- Track KPIs including brand awareness, customer engagement, lead generation, event effectiveness, and campaign ROI.

- Present campaign insights and recommendations to senior leadership.

Desired Candidate Profile:

1. Experience:

- 10-12 years of progressive experience in Brand Marketing, Integrated Marketing, Campaign Management, or Experiential Marketing.

- Demonstrated success in launching and managing large-scale campaigns, marketing IPs, and premium events.

- Experience in lifestyle, hospitality, retail, real estate, media, luxury, consumer brands, or similar customer-centric industries will be highly preferred.

2. Skills & Competencies:

- Brand Strategy & Positioning

- Integrated Marketing Communications (IMC)

- Campaign Planning & Execution

- Events & Experiential Marketing

- Marketing IP Development

- Brand Partnerships & Sponsorships

- Vendor & Agency Management

- Budget Planning & Cost Optimization

- Digital Marketing & Social Media

- Data Analytics & Campaign Performance

- Project Management

- Stakeholder Management

- Excellent Communication & Presentation Skills

3. Educational Qualification:

- MBA / PGDM in Marketing from a reputed institute.

- Additional certifications in Digital Marketing, Brand Management, or Event Marketing will be an advantage.

What We're Looking For:

- A strategic marketer with exceptional execution capabilities.

- Strong leadership, planning, and project management skills.

- Ability to manage multiple high-impact initiatives simultaneously.

- Creative thinker with a strong understanding of consumer behavior and market trends.

- Excellent relationship management and negotiation skills.

- Passion for building memorable brand experiences that deliver measurable business outcomes.