Senior Manager, Marketing Analytics & Operations

About Integrated Specialty Coverages

Integrated Specialty Coverages, LLC (ISC) is a growth stage technology and data-driven commercial MGA and insurance wholesaler leading innovation in the market.  

Backed by one of the leading private equity firms, Onex Partners, and led by a forward-thinking management team, ISC is combining the worlds of insurance and technology to create an Insurtech powerhouse. As a leading online distributor of insurance products for a range of industries and “Main Street USA”, we are looking for the right people to help us in our mission of achieving exponential growth. We strive to be the number one place to go for brokers and agents to source insurance. To accomplish this, we’re building a digitally focused team that deeply understands the intersection between user experience, data, and AI/ML to optimize the way we engage with our customers and partners.

Job Summary

The Senior Manager, Marketing Analytics & Operations will serve a critical role within ISC’s centralized Retail Marketing Team (RMT), acting as the foundational layer that helps enables digital marketing efficacy. Reporting directly to the Head of Digital Marketing, Retail, this person will architect and operationalize ISC’s unified marketing data infrastructure across all five retail business units. This is as much a marketing strategy role as a data infrastructure role: the ideal candidate bridges Snowflake/Looker technical depth with genuine digital marketing fluency across paid search, paid social, SEO, and affiliate channels.

Position Responsibilities

Own the design, build, and ongoing management of ISC’s centralized marketing data infrastructure: Snowflake data warehouse, dbt transformation layer, Fivetran/Airbyte ingestion pipelines, and Looker BI dashboards build spanning all five retail business units.

Define and maintain the canonical KPI framework across the RMT — including CAC, CAC% of Gross Revenue, ROAS, LTV:CAC, CVR (quote-to-bind), impression share, and email revenue attribution — in close collaboration with Head of Digital Marketing, BU leads and Finance; serve as the authoritative source for portfolio-level performance measurement.

Ensure accurate marketing tracking and attribution across all paid and owned channels: oversee pixel governance, server-side CAPI implementation, GTM configuration, offline conversion pass-back, and call tracking; resolve attribution gaps that currently impede value-based bidding and ROAS reporting across the portfolio.

Develop forecasting models, performance targets, and budget scenario analyses that enable data-driven budget reallocation.

Lead incrementality testing program design and execution,  including geo holdout tests, lift studies, and creative A/B test measurement,  to validate the true incremental impact of marketing spend and channel diversification decisions.

Deliver bi-weekly executive marketing summary reports and enable weekly automated channel-level, partner-level, and campaign-level reporting for the full RMT; build the self-service analytics capability that eliminates the current 2–3 day reporting lag across the portfolio.

Minimum Qualifications

5+ years of marketing analytics or marketing operations experience, with at least 2 years in a role with direct ownership of a Snowflake (or equivalent cloud data warehouse) and BI tool environment (Looker strongly preferred).

Demonstrated proficiency with DBT for data modeling and transformation; experience building and maintaining CAC, ROAS, and multi-touch attribution models from raw ad platform data.

Deep understanding of digital marketing measurement across paid search (Google Ads, Microsoft Ads), paid social (Meta CAPI, pixel), and affiliate/aggregator channels; ability to diagnose and resolve tracking and attribution failures independently.

Hands-on experience with data ingestion tools (Fivetran, Airbyte, or equivalent) and data pipeline management across multiple source systems including Google Ads API, Meta Ads API, GA4, CRM/policy systems, and email platforms.

Strong proficiency in SQL (required); Python for analytics a plus; LookML experience strongly preferred for Looker dashboard and data model development.

Proven ability to translate complex data infrastructure and attribution findings into clear, executive-ready insights and recommendations; experience presenting to VP- or C-level stakeholders in a performance marketing context.

Experience operating in a multi-brand or multi-BU environment strongly preferred; insurance, financial services, or other high-CPC/compliance-oriented vertical experience strongly preferred.

This role also offers bonus pay. Your ISC Talent Acquisition representative will share more details about the bonus component should you advance in the interview process. The starting annual pay scale for this position is listed below. Actual starting pay will be based on factors such as skills, qualifications, training, and experience. In addition, the company offers comprehensive benefits including medical, dental and vision insurance, 401(k) plan with match, paid time off, and other benefits.

ISC's salary ranges are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.

National Pay Range $145,000 — $155,000 USD

Benefits of Working at ISC

Employee Ownership Program - every eligible employee shares in the financial rewards that grow when the company grows

Professional development opportunities

Owner Referral Program

Work from home reimbursement for remote/hybrid roles

Canary emergency financial assistance program

Comprehensive medical, dental, vision

Life/AD&D Insurance

Confidential, Employee Assistance Program

Health Savings Account, includes company contribution

Short-term disability

Voluntary benefits - supplemental accident, critical illness, hospital insurance

Employee discounts

401(k) Plan with company match contribution

Addition Wealth Financial Wellness Program

Various Time Off Programs

11 company paid holidays

Applicants may contact the ISC HR department via e-mail or phone to request and arrange for an accommodation that will allow the applicant to successfully complete the application process. Applicants needing assistance may request accommodation at any time. Please contact ISC at HR@ISCMGA.com or 760-599-7242.

ISC believes in creating long-term relationships by being responsive and relevant and by consistently delivering value to our community of customers. Specifically, we focus on attracting, developing, and retaining the best talent for our business, challenging our people, demonstrating a “can-do” attitude, and fostering a collaborative and mutually supportive environment.

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, gender, gender identity, sexual orientation, marital status, medical condition, genetic information, mental or physical disability, military or veteran status, or any other characteristic protected by local, state, or Federal law.

Must be legally authorized to work in the United States.

ISC participates in the Federal E-Verify program