Senior Manager Marketing & Alliances

• 710 years of experience across Marketing, Growth, Strategic Alliances, Demand Generation, Partnerships, or Lifecycle Marketing.

• Strong experience in B2B marketing, preferably within logistics, SaaS, fintech, eCommerce enablement, marketplace ecosystems, SME/MSME, or export-focused businesses.

• Proven ability to build and execute marketing campaigns that directly contribute to customer acquisition and revenue growth.

• Hands-on experience with marketing automation, CRM journeys, email and WhatsApp campaigns, lifecycle marketing, and lead nurturing.

• Strong understanding of digital growth strategies, including SEO, landing pages, paid media, lead magnets, retargeting, funnel optimization, and conversion experiments.

• Experience building strategic partnerships, co-marketing initiatives, webinars, referral programs, community led growth, or ecosystem alliances.

• Strong stakeholder management skills with the ability to collaborate effectively across Sales, Product, Operations, agencies, vendors, and leadership teams. It would be great if you also have:

• Experience driving product-led growth, platform adoption, onboarding journeys, customer activation, or referral programs.

• Exposure to offline branding, OOH campaigns, exhibitions, trade shows, or regional brand activations.

• Experience working with eCommerce sellers, D2C brands, Amazon Global Selling, Shopify, Etsy, eBay, Walmart sellers, exporters, or SME/MSME communities.

• Experience collaborating with export councils, trade bodies, startup communities, or business associations.

• Ability to connect online and offline marketing initiatives with measurable business outcomes.