Senior Manager - Market Research

Senior Manager Market Research

Location: Mumbai (BKC)

Department: Marketing

About the Role:

We are seeking a highly analytical and business-oriented Market Research Manager to lead market intelligence, consumer insights, competitive benchmarking, and strategic research initiatives. The role will play a pivotal part in enabling data-driven business decisions by identifying market opportunities, analyzing consumer behavior, and delivering actionable insights that support business growth, product development, and marketing strategies. The ideal candidate should have extensive experience in market research, consumer analytics, and strategic planning, preferably within the real estate, hospitality, retail, consumer, or related sectors.

Key Responsibilities:

Market Intelligence:

- Develop and execute comprehensive market research strategies aligned with business objectives.

- Conduct macro and micro market analysis to identify emerging trends, customer preferences, and growth opportunities.

- Monitor industry developments, regulatory changes, and competitor activities.

Consumer & Customer Insights:

- Design and execute qualitative and quantitative research studies.

- Analyze customer behavior, buying patterns, demographics, and evolving market needs.

- Translate research findings into actionable business recommendations.

Competitive Analysis:

- Conduct benchmarking studies covering competitors' products, pricing, positioning, customer experience, and marketing strategies.

- Prepare competitive intelligence reports for senior leadership.

Business Strategy Support:

- Partner with leadership, sales, marketing, product, and business development teams to support strategic initiatives.

- Identify potential markets, customer segments, and expansion opportunities.

- Support feasibility studies for new business ventures, projects, and product launches.

Data Analysis & Reporting:

- Analyze research data using statistical tools and business intelligence platforms.

- Develop dashboards, presentations, and executive reports highlighting key market trends and business insights.

- Present findings and recommendations to senior management.

Stakeholder Management:

- Coordinate with internal stakeholders and external research agencies.

- Manage vendor relationships to ensure timely and high-quality research deliverables.

Desired Candidate Profile:

Experience:

- 10-15 years of experience in Market Research, Consumer Insights, Business Intelligence, or Strategy.

- Strong exposure to primary and secondary research methodologies.

- Experience in real estate, hospitality, retail, consumer goods, consulting, or market research firms will be preferred.

Key Skills:

- Market Research

- Consumer Insights

- Competitive Intelligence

- Business Analytics

- Strategic Planning

- Primary & Secondary Research

- Quantitative & Qualitative Research

- Market Segmentation

- Feasibility Studies

- Data Visualization & Reporting

Preferred Tools:

- Advanced MS Excel

- Power BI / Tableau

- SPSS / R / Python (Preferred)

- SQL (Preferred)

- Google Analytics (Preferred)

- CRM & Business Intelligence Tools

Educational Qualification:

- MBA / PGDM in Marketing, Business Analytics, Economics, or Strategy from a reputed institute.

- Bachelor's degree in Engineering, Commerce, Economics, Statistics, or related discipline.

Key Competencies:

- Strong analytical and problem-solving skills

- Commercial and business acumen

- Excellent presentation and storytelling ability

- Data-driven decision-making

- Stakeholder management

- Strategic thinking

- Project management

- Attention to detail