Senior Manager/Manager Influencer Marketing

Role: Senior Manager/Manager – Influencer Marketing

Industry: Color Cosmetics / Beauty

Experience: 10+ years in influencer, digital, social media, or beauty marketing

Budget Ownership: ₹20 Cr+ annually

Location: Ahmedabad

Role Overview

We are looking for an experienced Senior Manager Influencer Marketing to lead the influencer and creator marketing function for a leading color cosmetics brand. The role will own the ₹20 Cr+ annual influencer marketing budget, develop the overall creator strategy, and drive brand awareness, consideration, engagement, and business growth through high-impact influencer partnerships.

Key Responsibilities

• Own the overall influencer marketing strategy across Instagram, YouTube, Snapchat, and emerging creator platforms.
• Manage and optimize an annual marketing budget with clear ROI and business-outcome accountability.
• Build a scalable creator ecosystem across mega, macro, micro, nano, celebrity, and emerging influencers.
• Develop influencer strategies aligned with product launches, campaigns, festivals, trends, and business priorities.
• Lead celebrity and high-value creator partnerships, including negotiations and long-term collaborations.
• Drive commerce-led influencer marketing, including affiliate, social commerce, conversion, and performance creator programs.
• Establish measurement frameworks for reach, engagement, earned media value, consideration, traffic, conversions, CAC, and ROAS.
• Partner closely with Brand, Digital, E-commerce, Sales, Product, PR, and Creative teams.
• Build strong relationships with influencer agencies, talent managers, platforms, and creator networks.
• Identify emerging creators, formats, trends, and platforms that can give the brand a competitive advantage.
• Create governance around influencer selection, brand safety, contracts, disclosures, content quality, and compliance.
• Lead a high-performing internal influencer marketing team and agency ecosystem.
• Use consumer, social listening, and campaign-performance data to continuously optimize investments.
• Develop annual and quarterly influencer plans and present performance and investment recommendations to senior leadership.

Candidate Profile

• 10+ years of experience in influencer marketing, digital marketing, social media, or integrated marketing.
• Strong experience in beauty, color cosmetics, fashion, FMCG, lifestyle, or consumer brands preferred.
• Demonstrated experience managing large-scale marketing budgets
• Deep understanding of India's influencer/creator ecosystem.
• Strong commercial and analytical mindset with proven ability to link influencer activity to business outcomes.
• Excellent negotiation, stakeholder-management, leadership, and communication skills.
• Strong understanding of beauty consumers, social trends, content culture, and creator-led commerce.
• Experience managing agencies and large cross-functional teams.

Success Metrics

• Influencer-driven revenue and incremental growth
• ROI / ROAS and efficiency of the investment
• Brand awareness and consideration
• Creator reach, engagement, and content quality
• Cost efficiency and audience quality
• Creator retention and long-term partnerships
• Contribution to product launches and e-commerce growth
• Innovation and competitive differentiation

Ideal profile: A senior influencer/creator marketing leader who can operate at both brand-building and business-growth levels, with the ability to turn a budget into measurable consumer and commercial impact.