Senior Manager, Lifecycle Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Lifecycle Marketing based in Canada.

This role offers the opportunity to lead customer engagement strategies across the full lifecycle journey, from activation and retention to expansion. You will shape how customers experience a leading digital platform by building scalable, data-driven marketing programs. Working at the intersection of marketing, product, customer success, and data teams, you will create impactful communications that drive measurable business outcomes. The position combines strategic leadership, hands-on expertise in lifecycle channels, and people management responsibilities. You will guide high-performing marketing initiatives, optimize customer journeys, and leverage technology and AI to improve engagement at scale. This is an ideal opportunity for an experienced lifecycle marketing leader who thrives in a collaborative SaaS environment and enjoys turning customer insights into growth opportunities.

Accountabilities:: As Senior Manager, Lifecycle Marketing, you will own the strategy, execution, and continuous improvement of customer lifecycle programs. You will lead a team of marketing professionals while partnering cross-functionally to deliver personalized experiences that improve activation, retention, and expansion.

Define the lifecycle marketing strategy and establish operating rhythms that align email marketing and customer marketing efforts around shared customer journey goals and KPIs.

Manage, mentor, and develop individual contributors responsible for email marketing and customer marketing programs, including goal-setting, prioritization, and professional growth.

Own email channel strategy, including segmentation, personalization, experimentation, and optimization initiatives to improve program performance.

Guide customer marketing initiatives focused on renewal, expansion, cross-sell opportunities, and increasing customer engagement.

Partner with customer advocacy and education teams to create connected customer experiences across communications, content, and engagement programs.

Analyze lifecycle performance metrics and communicate insights, trends, and recommendations to senior leadership.

Collaborate with Product, Marketing Operations, Data, Sales, and Customer Success teams to align programs with product updates, business priorities, and customer needs.

Use customer data, behavioral insights, and AI-powered tools to scale marketing efforts while maintaining strong editorial quality and human-centered communication.

Continuously improve lifecycle processes, testing frameworks, and customer engagement strategies.

Requirements:

The ideal candidate is an experienced lifecycle marketing leader with a strong background in SaaS, customer engagement, and email marketing strategy. You should combine strategic thinking, analytical ability, leadership skills, and hands-on expertise with marketing technologies.

8+ years of experience in lifecycle marketing, CRM marketing, email marketing, or related fields.

3+ years of experience directly managing and developing individual contributor marketing teams.

Strong hands-on experience with lifecycle marketing platforms such as Iterable or similar tools including Braze, Salesforce Marketing Cloud, or Marketo.

Proven expertise in segmentation, personalization, testing strategies, and improving email channel performance.

Experience leading customer marketing programs focused on renewal, expansion, upsell, or cross-sell initiatives with measurable business impact.

Ability to translate customer data, cohort analysis, and performance metrics into actionable lifecycle strategies.

Experience collaborating with cross-functional teams including Product, Data, Sales, Customer Success, and Marketing Operations.

Strong leadership, communication, and stakeholder management skills with the ability to influence senior teams.

Analytical mindset with the ability to connect marketing programs to customer and revenue outcomes.

Experience working in SaaS or technology-driven environments is strongly preferred.

Familiarity with HubSpot or similar prospect engagement platforms is an asset.

Curiosity about AI applications in marketing and the ability to identify opportunities to improve efficiency and scale.

Benefits:

Competitive base salary ranging from CAD $129,200 to $152,000 annually, depending on location, experience, skills, and qualifications.

Potential bonus opportunities as part of the total compensation package.

Remote work flexibility with opportunities for in-person collaboration and company events.

Comprehensive benefits package including medical, dental, vision, life, and disability insurance.

Retirement savings support through RRSP matching programs.

Flexible spending and health savings account options.

Paid holidays, paid time off, and employee assistance programs.

Opportunity to lead impactful lifecycle marketing initiatives within a global technology environment.

Career development opportunities and a collaborative culture focused on innovation and inclusion.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1