Senior Manager, Lifecycle Marketing

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com http://surveymonkey.com.

What we’re looking for

Our Lifecycle Marketing team owns how customers experience SurveyMonkey after they sign up.

We're looking for a senior Lifecycle Marketing leader to drive customer success from first activation through renewal and expansion by owning the team's strategy and day-to-day operations. You'll bring deep, hands-on expertise in the email channel — we run our lifecycle programs on Iterable, with HubSpot supporting prospect-facing engagement — and set a cohesive strategy across activation, retention, and expansion. As a leader, you will coach each owner's craft and partner closely with peer managers in Customer Advocacy and Customer Education to represent a cohesive, shared view of the customer journey. This role reports to the Director of Product and Lifecycle Marketing and manages the individual contributors who own Email Marketing and Customer Marketing.

What you’ll be working on

• Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey and shared KPIs.

• Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including their goal-setting, prioritization, and career growth.

• Own our email channel strategy in Iterable — segmentation, personalization, and a testing roadmap that raises the bar across every program the team ships — partnering with Marketing Operations, who handle build, send, and deliverability.

• Guide customer marketing programs (renewal, expansion, cross-sell) that drive deeper individual and team usage and investment across core and portfolio products.

• Partner closely with the peer leaders of Customer Advocacy and Customer Education so testimonials, reviews, and educational content flow into lifecycle programs, and lifecycle moments feed advocacy and education in return.

• Report on lifecycle performance to senior leadership, connecting program-level metrics to activation, retention, and expansion outcomes.

• Partner with Product, Marketing Operations, Data, Sales, and Customer Success to align lifecycle programs with product changes, commercial motions, and account health signals.

• Leverage AI where it makes sense to scale up and reach more people, while exerting strong editorial judgment and human-centered program development.

We’d love to hear from people with

• 8+ years in lifecycle, CRM, or email marketing, including 3+ years directly managing individual-contributor marketers, ideally in SaaS.

• Deep, hands-on strategic experience with Iterable or a comparable ESP (e.g., Braze, Salesforce Marketing Cloud, Marketo), including experience running segmentation, personalization, and testing. We’re looking for real ownership of what drives channel performance even when a marketing ops team owns build and send.

• A track record leading or closely partnering with customer marketing programs (renewal, upsell, cross-sell) tied to measurable revenue outcomes.

• A record of translating program and cohort data into a clear, prioritized lifecycle strategy for senior stakeholders.

• Experience partnering cross-functionally with peer teams like Customer Advocacy and Customer Education, plus Product, Data, Sales, and Customer Success, to ship aligned customer communications.

• Bonus: familiarity with HubSpot (we use it for prospect-facing engagement).

The base pay provided for this position ranges from CAD $129,200.00/year - $152,000.00/year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.

Bonuses may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; RRSP matching; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.

This opening is for an existing vacancy.

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from our Ottawa office up to 1 day per week.

#LI-Hybrid

Why SurveyMonkey? We’re glad you asked

At SurveyMonkey, curiosity powers everything we do. We’re a global company where people from all backgrounds can make an impact, build meaningful connections, and grow their careers. Our teams work in a flexible, hybrid environment with thoughtfully designed offices and programs like the CHOICE Fund https://www.surveymonkey.com/curiosity/the-c-h-o-i-c-e-fund-at-surveymonkey/ to help employees thrive in work and life.

We’ve been trusted by organizations for over 25 years, and we’re just getting started. Our milestones include celebrating a quarter-century of curiosity with 25 acts of giving https://www.surveymonkey.com/curiosity/25-anniversary-acts-of-giving/, opening new hubs in Costa Rica https://www.surveymonkey.com/curiosity/bringing-global-survey-tools-together-with-pura-vida-surveymonkey-launches-in-costa-rica/ and India https://www.surveymonkey.com/newsroom/expands-global-footprint-new-bengaluru-office/, crossing the threshold of 100 billion questions answered https://www.linkedin.com/posts/surveymonkey_this-week-were-celebrating-a-monumental-activity-7320476713241436160-1njI?utm_source=share&utm_medium=member_desktop&rcm=ACoAACXxneYBWR2gGWzCKIZny7jMucfLGW7KORE, and earning recognition as one of the Most Inspiring Workplaces across North America https://www.surveymonkey.com/newsroom/surveymonkey-celebrates-inspiring-workplaces-win-in-na-2025/ and Asia https://www.surveymonkey.com/newsroom/surveymonkey-celebrates-inspiring-workplaces-win-in-asia/.

We live our company values https://www.surveymonkey.com/curiosity/surveymonkey-company-values-refresh-2025/—like championing inclusion and making it happen—by embedding them into how we hire, collaborate, and grow. They help shape everything from our culture to our business decisions. Come join us and see where your curiosity can take you.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

Your data

For more information on how SurveyMonkey (including its subsidiary and affiliated companies) processes your personal data as a job candidate or applicant, please see our Global Applicant and Candidate Data Privacy Notice https://www.surveymonkey.com/mp/legal/candidate-privacy-notice/. Please note that we may use artificial intelligence (AI) tools to support parts of the hiring process, such as sourcing candidates, reviewing applications, analyzing resumes, or summarizing interviews. These tools assist our recruitment team but do not replace human judgment.