Senior Manager, Integrated Demand Generation & Account-Based Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Integrated Demand Generation & Account-Based Marketing based in United States.

This role offers the opportunity to shape and scale a modern B2B demand generation engine within a growing technology organization. The successful candidate will lead the strategy behind integrated campaigns that connect account-based marketing, digital channels, content, events, and sales activation. You will play a key role in defining target audiences, prioritizing strategic accounts, and creating repeatable go-to-market motions that drive measurable pipeline growth. Working across Marketing, Sales, Revenue Operations, and Product teams, you will bring structure and alignment to complex demand programs. This position is ideal for a strategic marketer who combines analytical thinking with strong execution skills and business impact focus. You will influence how campaigns are planned, measured, optimized, and scaled across key industries and customer segments. The role provides the opportunity to help build a predictable demand engine supporting enterprise growth.

Accountabilities:: The Senior Manager, Integrated Demand Generation & Account-Based Marketing will own the strategy and orchestration of demand programs designed to generate new business opportunities. This role focuses on building alignment across teams, creating scalable campaign frameworks, and transforming marketing insights into measurable revenue outcomes.

Develop and execute integrated new-logo demand strategies aligned with business priorities and revenue objectives.

Translate company goals into quarterly campaign themes, target audiences, account strategies, offers, channel plans, and activation approaches.

Build and manage the account-based marketing framework across targeted, scalable, and strategic account programs.

Partner with Sales leadership to define target-account criteria, account tiers, investment priorities, and coordinated engagement plans.

Use customer intelligence, intent data, engagement signals, and account insights to improve marketing and sales focus.

Design buyer journeys that connect marketing activities with seller outreach and meaningful sales conversations.

Lead campaign planning processes by creating strategic briefs defining audiences, objectives, messaging, channels, activation plans, and measurement criteria.

Coordinate cross-functional contributions across paid media, lifecycle marketing, content, events, webinars, product marketing, communications, sales, and SDR teams.

Develop vertical go-to-market strategies based on customer needs, industry dynamics, regulations, competitive insights, and market opportunities.

Enable Sales and SDR teams with the right messaging, account insights, content, and campaign context to maximize engagement.

Analyze campaign performance, pipeline impact, conversion rates, and program efficiency to identify improvement opportunities.

Partner with Marketing Operations and Revenue Operations to improve reporting, attribution, measurement, and optimization processes.

Establish repeatable campaign frameworks, testing practices, and best practices that increase demand generation effectiveness.

Provide strategic recommendations and performance insights to marketing and business leadership.

Requirements:

The ideal candidate is an experienced B2B marketing leader with a strong background in demand generation, account-based marketing, and integrated campaign strategy. This professional should be comfortable operating in complex sales environments, influencing cross-functional teams, and connecting marketing activities to measurable business results.

8+ years of experience in B2B marketing, including demand generation, integrated campaigns, growth marketing, or account-based marketing.

Proven experience developing and executing integrated marketing strategies that connect audiences, messaging, channels, sales activation, and revenue outcomes.

Strong background in account-based marketing, including account segmentation, buyer groups, intent signals, and Sales-Marketing alignment.

Experience marketing B2B SaaS, enterprise technology, or complex solutions with multi-stakeholder buying processes.

Demonstrated ability to create vertical or industry-focused go-to-market programs.

Strong analytical skills with the ability to interpret performance data and make strategic investment decisions.

Excellent communication, facilitation, presentation, and stakeholder management skills.

Ability to lead complex initiatives through influence across distributed, cross-functional teams.

Experience with account intelligence platforms such as 6Sense or similar tools preferred.

Familiarity with Salesforce, Marketo, and marketing analytics platforms preferred.

Experience in operational technology, safety, compliance, industrial technology, regulated industries, or vertical SaaS markets is a plus.

Experience supporting enterprise and strategic sales motions is preferred.

Ability to leverage AI tools for research, planning, analysis, and campaign development is valued.

Interest in developing future leadership capabilities as the marketing function grows.

Benefits:

Competitive annual base salary range of $120,000 - $140,000.

Annual bonus opportunity of 15%.

Comprehensive medical, dental, and vision insurance.

Flexible Spending Account options.

Paid time off, paid holidays, and floating holidays.

401(k) plan with company match and immediate vesting.

Company-funded life insurance.

Employee Assistance Programs.

No-cost mental health benefits.

Opportunity to contribute to a growing organization building innovative technology solutions.

Collaborative environment with cross-functional teams and opportunities for professional growth.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1