Senior Manager - Innovation & New Product Development
Merlin Brands · Delhi · onsite · Posted 84d ago
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About this role
Job Description:
Merlin Brands is looking for a technically strong Senior Manager - Innovation & New Product Development to drive the company's future product roadmap and innovation agenda.
The role goes beyond launching products- it is about identifying future consumer needs, scouting new technologies and materials, developing strategic supplier capabilities, and building scalable product platforms that enable faster innovation across categories.
The ideal candidate should have a strong engineering background with hands-on experience in consumer product development, vendor development, manufacturing, and product commercialization.
Key Responsibilities:
Innovation & Product Roadmap:
- Build and own the innovation pipeline, identifying the next generation of products beyond the current roadmap.
- Conduct market, consumer, and technology research to identify emerging product opportunities.
- Develop long-term product roadmaps aligned with Merlin Brands' growth strategy.
Product Development:
- Lead the complete product development lifecycle from concept, engineering, prototyping, testing, validation, and commercialization.
- Translate business and consumer requirements into technically feasible and commercially viable products.
- Drive faster product launches while maintaining quality and performance standards.
Technology & Material Scouting:
- Identify and evaluate new materials, manufacturing technologies, insulation solutions, coatings, plastics, metals, and sustainable alternatives.
- Benchmark global innovations and recommend technologies that improve product performance, quality, and cost competitiveness.
- Introduce new manufacturing capabilities that create a competitive advantage for Merlin Brands.
Platform Engineering:
- Develop modular product platforms and reusable components across product categories to reduce development time, optimize tooling investments, and improve manufacturing efficiency.
- Standardize engineering solutions that can be leveraged across multiple SKUs.
Product Optimization:
- Continuously improve existing products through value engineering, cost optimization, manufacturability improvements, quality enhancement, and user experience refinement.
- Drive BOM optimization and simplify product architecture without compromising performance.
Vendor Development:
- Build and develop strategic supplier partnerships capable of supporting future product innovation.
- Identify and onboard new domestic and international manufacturing partners.
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Skills
About Merlin Brands
Merlin Brands
11-50
employees
2020
6 years old
New Delhi, Delhi
India
₹5.8L PA avg
Avg at Merlin Brands
About
Founded in 2020, Merlin Brands is home to two of the most innovative consumer product brands in India – Rabitat (One of India’s leading parenting brand) and Headway (Focussed on high quality food and drinkware products for working professionals). We believe that food safety is paramount, and often overlooked in Food Contact Products, so we focus heavily on material sciences and how different materials react with food and drinks.
Our mission is to create safe and innovative food contact products built with food-safe materials.
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