Senior Manager - Influencer Marketing

Senior Manager - Influencer Marketing (Man Matters)

Reports to: GM, Man Matters

Team: 3 influencer marketing ICs

Location: Thane (in-office)

Experience: 6 - 8 years

The role

Man Matters is a science-backed men's wellness brand across hair, beard, and health & fitness. Influencer is one of our largest growth levers, and we want someone to own it end to end.

This is a full-funnel role. You'll run the influencer channel across awareness, consideration, and conversion, and own the content and storytelling that carries the brand through it. You'll decide which creators and platforms to work with, and shape what the brand actually says through them.

There are two jobs inside this one. First, influencer as a supply of performance creative for our paid channels, where what matters is a high hit rate and efficient spend. Second, influencer as a brand channel that grows awareness and consideration for what Man Matters stands for. You'll run both, and keep either from starving the other.

What you'll own

- The channel, full-funnel. Strategy, creator mix, GTMs, and budget, all tied to business outcomes. Top, middle, and bottom of the funnel are yours.

- Content and storytelling. You decide how the brand shows up through each creator: the brief, the hook, the format, the message. Good work here starts from a real customer problem and is built to convert.

- Performance and brand. On the performance side, your team produces creative our paid channels can run, and you're measured on hit rate and efficiency. On the brand side, you grow awareness and consideration for the brand's point of view.

- The doctor and expert-creator network. Our credibility rests on real doctors and experts. Building long-term relationships with them is a core part of this role.

- Systems and playbooks. Find what works across creators, formats, and hooks, and make it repeatable. Run experiments with enough structure to tell signal from noise. Use AI to move faster on briefs, first drafts, and spotting patterns.

- The team. Lead three marketers: set the bar, unblock them, keep project delivery on time, and push the creative quality and variety the platforms reward. Work closely with brand, performance, and category, and bring creator insight back to them. Capability Building. Build a function that gets stronger with every campaign. Develop the team's judgement through pattern recognition, experimentation, and continuous learning. Capture insights, codify playbooks, leverage AI, and build scalable systems that improve decision quality, creative quality, and execution over time.

What we're looking for

- 6 - 8 years in influencer marketing, with a track record of business results, not just reach and engagement.

- Brand-side experience, ideally at a D2C or startup.

- A sense of performance marketing - hit rate, efficiency, the funnel - enough to hold your own with a paid team.

- Strong on brand and storytelling; you can get a creator to carry a message so it lands.

- You build playbooks, not one-off campaigns.

- High ownership. You stay with a problem until it's solved.

- Deep fluency with the digital ecosystem. This is a hard requirement.

- You treat AI as leverage and are moving from using it to building with it.

Why this role

- A brand that takes honest, science-backed men's health seriously.

- Categories where influencer moves revenue directly, so your work shows up in the numbers.

- Wide scope that's genuinely yours: products, platforms, and a team.

- A manager who hands over the whole thing once he trusts your judgment.