Senior Manager - Growth - CREW

Senior Manager - Growth, CREW, Swiggy

Function: Growth - Reports to: Director, Growth

Location: Bengaluru, 5 days WFO in Whitefield

Role: Senior Manager

About CREW:

CREW is the latest app launched by the House of Swiggy - a premium personal travel concierge built for the discerning traveller. CREW guards your wallet and elevates your trip, handling flights, stays, visas, cabs and the dozen small frictions that make travel stressful.

CREW is at an inflection point - the product works, and the next phase is about scaling growth with discipline: the right users, at the right cost, compounding into a durable business.

The Role:

This role owns the strategy and execution for CREW's core growth levers - user acquisition, performance marketing, partnerships and funnel optimization - working closely with the Director, Growth to set the plan for each, then driving it to a shipped, measured outcome. You'll operate at both altitudes: proposing the channel or partnership bet, and being the one who runs it.

What You'll Own:

- User acquisition strategy & execution. Propose and run the acquisition plan across channels - where to spend, on whom, and why - then execute the campaigns yourself.

- Partnerships for growth. Identify, pitch and manage brand and platform partnerships that bring in the right traveller at efficient cost; own the relationship from first conversation to signed deal to live campaign.

- Performance marketing. Set channel-level strategy across Google, Meta and programmatic, and own execution - budget pacing, bid strategy, creative testing, and reading incrementality rather than trusting the platform dashboard blindly.

- Funnel diagnostics. Diagnose drop-offs at every stage using event-level data and turn findings into a prioritized fix list.

- User targeting. Build, refresh and prune audiences and lookalikes; own suppression logic so spend isn't wasted on users who'll never convert.

- Experimentation. Run structured A/B tests end to end - hypothesis, sample size, significance, rollout - and maintain a real testing backlog.

- Campaign & storefront execution. Plan and execute the on-app campaign calendar and storefront merchandising in line with CREW's broader growth strategy.

- CAC & conversion reporting. Own the weekly dashboard - CAC, conversion by stage, cohort retention - and flag anomalies and emerging bets before they show up in a leadership review.

- Growth product execution. Work directly with product and data teams to ship the funnel and journey fixes that come out of your own diagnostics.

What Makes You a Fit:

- 4 - 7 years in growth, performance marketing or partnerships roles, with a track record of both proposing a channel/partnership bet and personally executing it.

- Hands-on with Google Ads, Meta Ads Manager and an attribution/analytics stack.

- Comfortable running data analytics independently with Claude - pulling and interpreting your own numbers rather than waiting on a data team.

- Experience sourcing and running a brand or platform partnership from scratch, not just managing an inherited one.

- Real discipline running A/B tests - sample size, significance, and knowing when a result is noise.

- Strategic enough to make the case for a bet, execution-first enough to run it yourself.

- Nice to have: travel/OTA exposure; hands-on experience with a CDP or MMP (CleverTap, MoEngage, AppsFlyer, Branch or equivalent).