Senior Manager - eCommerce & D2C

Job Description:

The Organic World - www.theorganicworld.com

About The Organic World:

The Organic World is a leading retailer committed to providing healthy, natural, and organic products to customers through both offline and digital channels. We are looking for an experienced E-commerce professional to drive our online growth, customer acquisition, and digital commerce strategy.

Role Overview:

The Senior Manager - E-commerce & D2C will be responsible for leading the end-to-end online business, driving revenue growth, enhancing customer experience, managing the Shopify ecosystem, and scaling digital channels. The role requires a blend of strategic thinking, commercial acumen, and hands-on execution.

Key Responsibilities:

E-commerce Business Growth:

- Drive overall online sales, revenue, and profitability targets.

- Develop and execute D2C growth strategies.

- Own P&L for the e-commerce business.

- Analyze customer behavior and market trends to identify growth opportunities.

Shopify Management:

- Manage and optimize the Shopify platform for performance and conversions.

- Lead website enhancements, integrations, and new feature launches.

- Work with development partners to improve website functionality and user experience.

- Ensure seamless order management, payment gateway operations, and customer journey.

Digital Marketing & Customer Acquisition:

- Drive customer acquisition through SEO, SEM, Meta Ads, Google Ads, Affiliate Marketing, and CRM campaigns.

- Improve customer retention, repeat purchases, and lifetime value.

- Develop loyalty and subscription programs.

Marketplace & Omnichannel Strategy:

- Manage marketplace relationships (Amazon, Flipkart, Instamart, BigBasket, Blinkit, Zepto, etc.).

- Build omnichannel customer experiences across online and offline touchpoints.

- Drive category growth and merchandising strategies.

Analytics & Reporting:

- Monitor key metrics such as:

1. Traffic

2. Conversion Rate

3. ROAS

4. CAC

5. LTV

6. Repeat Purchase Rate

7. AOV

- Generate actionable insights and recommendations for business growth.

Team Leadership:

- Lead and mentor teams across e-commerce operations, performance marketing, CRM, and customer experience.

- Collaborate with operations, supply chain, technology, and merchandising teams.

Desired Candidate Profile:

Experience:

- 10+ years of experience in E-commerce, D2C, Retail, FMCG, or Consumer Brands.

- Proven experience managing Shopify-based websites.

- Strong understanding of digital marketing and performance-driven growth.

- Experience managing online business P&L.

Skills:

- Shopify Plus / Shopify ecosystem expertise.

- Google Analytics (GA4), Google Ads, Meta Ads.

- CRM and Marketing Automation.

- Data-driven decision making.

- Strong stakeholder management and leadership skills.

- Excellent communication and presentation abilities.

Preferred Background:

- Experience in Grocery, Organic Foods, FMCG, Wellness, or Retail sectors.

- Exposure to omnichannel commerce models.

Success Metrics:

- Revenue Growth

- Website Conversion Rate

- Customer Acquisition Cost (CAC)

- Customer Lifetime Value (LTV)

- Repeat Purchase Rate

- ROAS & Marketing Efficiency

- Customer Satisfaction & Retention

Interested candidates should have a strong track record of scaling D2C businesses, optimizing Shopify platforms, and driving profitable growth in a fast-paced retail environment.