Senior Manager - Digital

Company Description

Look What You've Done (LWYD) Interactive is a dynamic company with a team of strategic thinkers, designers, storytellers, and technologists committed to shaping brands through powerful ideas. Using an end-to-end approach, we focus on brand building, including strategy, visual and verbal identity, and creative communications. Our expertise lies in guiding companies through pivotal moments, from strategic reinvention to thoughtful next steps. At LWYD, we foster a collaborative and transparent environment, value open-mindedness, continuous growth, and ensure a positive, joyful workplace culture.

Role Description

This is a full-time, on-site position located in Bengaluru. As the Senior Manager - Digital, you will lead the planning and execution of social media strategies to enhance brand visibility and engagement. You will oversee content creation, manage social media platforms, analyze key metrics, and optimize performance. Collaboration with creative and marketing teams to align social media efforts with overall brand messaging will be a vital part of your role. Developing innovative campaigns to connect with target audiences and staying up-to-date with the latest social media trends will be central to your day-to-day responsibilities.

Responsibilities:

• Develop and execute comprehensive social media strategies aligned with brand and business objectives.
• Lead content planning, creative ideation, and campaign execution across emerging platforms.
• Manage and mentor the junior social media team.
• Drive audience growth, engagement, and brand awareness through innovative content and platform-specific strategies.
• Collaborate with marketing, creative, performance marketing, PR, and business teams to deliver integrated campaigns.
• Own the social media content calendar and ensure timely execution of campaigns.
• Oversee influencer marketing initiatives, including creator identification, partnerships, and performance tracking.
• Monitor social media trends, platform updates, and competitor activities to identify growth opportunities.
• Track, analyze, and report performance metrics, providing actionable insights and recommendations.
• Manage social media budgets, paid promotions, and agency relationships where applicable.
• Ensure brand consistency across all social media channels.

Requirements:

• 6 to 8+ years of experience in social media marketing, digital marketing, or content strategy.
• Proven experience leading social media teams and managing large-scale brand accounts.
• Strong understanding of content strategy, community management, influencer marketing, and social media analytics.
• Excellent copywriting, communication, and stakeholder management skills.
• Ability to analyze data and translate insights into actionable strategies.
• Experience working with agencies, creators, and cross-functional teams.