Senior Manager - Digital Marketing

Can you turn digital marketing into a measurable growth engine?

Viceroy Properties is looking for a Senior Manager Digital Marketing to own and scale digital growth across our brand and projects.

This is a high-ownership, commercially focused role for someone who understands the complete digital funnel, from audience strategy, media and content to lead generation, CRM, site visits, bookings and ROI.

As a Senior Manager Digital Marketing, you will be responsible for-

1. Digital Growth Strategy & Performance Leadership

• Own the end-to-end digital growth strategy across Viceroys brand and projects.
• Lead performance marketing across Google, Meta, YouTube and emerging platforms.
• Own media investments with accountability for CPL, CAC, conversion and ROAS.
• Build a strong test-and-learn culture across audiences, creatives, channels and campaigns.

2. Demand Generation & Revenue Conversion

• Build scalable strategies that generate high-quality demand, not just lead volumes.
• Own and optimise the funnel: Click Lead Qualified Lead Site Visit Booking.
• Partner with Sales & CRM to improve lead quality, conversion and revenue contribution.
• Build audience segmentation, remarketing and nurture strategies that move customers through the funnel.

3. Customer Journey, Data & Growth Intelligence

• Own the digital customer journey across websites, landing pages and key digital touchpoints.
• Build a strong measurement ecosystem across GA4, GTM, CRM, attribution and conversion tracking.
• Connect media investment leads site visits bookings revenue through clear dashboards and insights.
• Drive SEO, CRO and continuous optimisation of digital experiences.
• Turn data into actionable insights that influence marketing and business decisions.

4. Digital Innovation & Future Growth

• Identify new opportunities across AI, automation, martech, emerging platforms and changing consumer behaviour.
• Partner with Brand & Creative to develop content that delivers both brand impact and performance.
• Drive continuous experimentation to find new audiences, channels and growth opportunities.
• Challenge existing approaches and bring a strong point of view on what Viceroy should do next digitally.

5. Leadership & Strategic Business Partnership

• Partner closely with Senior Management, Sales, CRM and Brand on business and project priorities.
• Lead internal teams and external media, SEO, creative and technology partners with clear accountability.
• Translate business and sales priorities into effective digital growth strategies.
• Bring together commercial thinking, customer understanding and digital expertise to influence business outcomes.

Who We’re Looking For

• 8+ years in Digital/Performance Marketing, ideally across Real Estate and/or Luxury.
• Proven track record of managing significant media investments and delivering measurable growth.
• Deep understanding of Google & Meta Ads, analytics, attribution, SEO, CRM funnels and conversion optimisation.
• Strong combination of commercial thinking, analytical depth and creative instinct.
• Excellent leadership, stakeholder management and communication skills.
• Strategic yet hands-on, able to set direction while getting into the details when it matters.
• High ownership, ambition, curiosity and pace.

About Viceroy Properties

Viceroy Properties was founded in 2017 with the ambition to redefine luxury real estate development in the Mumbai Metropolitan Region. With a strong focus on Meticulous Planning, Aesthetic Design and Impeccable Craftsmanship, our projects have received multiple international awards across Design, Construction and Sustainability.

As we enter our next phase of growth, we are building an organization and brand capable of delivering exceptional developments at greater scale. Digital will play a critical role in how we build our brand, reach customers and drive growth and this role will be at the center of that journey.