Senior Manager - Digital Marketing

Position - Senior Manager - Digital Marketing

Exp- 8-12years

Opening with Dr. Basu Eye Care Centre

www.drbasueyecarecenter.com

www.mirasaayurveda.com

Interested candidate can share their resume at [email removed]

KRA of Digital Marketing Manager

1. Paid Campaign Management

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other performance channels.
• Ensure campaigns are aligned with business objectives (lead generation, app installs, sales, etc.).
• Maintain efficient budget utilization and maximize ROI.

2. Lead Generation & Customer Acquisition

• Deliver high-quality leads at a defined CPL (Cost per Lead).
• Drive consistent growth in customer acquisition while optimizing CAC (Customer Acquisition Cost).
• Ensure conversion rate optimization across ad campaigns and landing pages.

3. ROI & Revenue Growth

• Achieve target ROAS (Return on Ad Spend).
• Identify best-performing campaigns and scale them.
• Allocate spends effectively across channels based on performance.

4. Campaign Analytics & Optimization

• Monitor campaign KPIs daily (CTR, CPC, CPA, CPM, ROAS).
• Conduct A/B testing on creatives, ad copies, and landing pages.
• Optimize audience targeting, bidding strategies, and campaign structures.

5. Funnel & Conversion Optimization

• Collaborate with product, tech, and design teams to improve landing pages and funnels.
• Reduce drop-offs and increase conversion rates at every funnel stage.
• Implement retargeting strategies to maximize conversions.

6. Reporting & Insights

• Create weekly/monthly dashboards on performance, spends, and ROI.
• Provide actionable insights backed by data for future campaigns.
• Benchmark against industry standards and competitors.

7. Innovation & Growth Hacking

• Explore new paid channels (TikTok Ads, Programmatic, Affiliates, Influencers).
• Experiment with automation, AI tools, and advanced targeting techniques.
• Implement growth hacks to scale results faster.

8. Team & Stakeholder Management

• Coordinate with creative, content, and sales teams for effective campaigns.
• Manage agency/vendor relationships for paid campaigns.
• Mentor junior executives on performance marketing best practices.

9. Digital Strategy & Planning

• Develop and implement a comprehensive digital marketing strategy aligned with business objectives.
• Create annual/quarterly marketing plans covering SEO, SEM, social media, email, content, and paid campaigns.
• Ensure effective budget allocation and ROI-driven spend.

Interested candidate can share their resume at [email removed]