Senior Manager - Digital Marketing - Building Material Industry

Role Overview:

We are seeking a seasoned Digital Marketing professional to lead our online growth strategy within the building materials sector in Mumbai. In this role, you will be responsible for orchestrating end-to-end digital campaigns that bridge the gap between traditional construction product marketing and modern digital engagement. You will work closely with cross-functional teams, including sales, product management, and creative agencies, to ensure our brand remains top-of-mind for architects, contractors, and homeowners. By leveraging data-driven insights and innovative performance marketing tactics, you will directly influence our market share, drive lead generation, and elevate our brand presence in a highly competitive industry.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies that align with business objectives to increase brand visibility and product adoption among key stakeholders.

- Manage high-impact SEM and SEO initiatives to capture high-intent search traffic, ensuring our building material solutions appear prominently when customers seek construction expertise.

- Oversee performance marketing budgets and campaign management across social and search channels to maximize ROI and lower customer acquisition costs.

- Implement marketing automation and CRM workflows to nurture leads through the complex B2B and B2C sales cycles typical of the building material industry.

- Analyze marketing analytics to derive actionable insights, reporting on campaign performance to senior leadership to refine future marketing investments.

- Lead content marketing efforts by creating technical and educational assets that establish our brand as a thought leader in the construction and architecture space.

- Coordinate with external agencies and internal creative teams to maintain brand consistency across all digital touchpoints, ensuring a seamless user experience.

Required Skillset:

- Demonstrated expertise in managing full-funnel digital marketing campaigns, with a specific focus on performance metrics and conversion optimization.

- Strong analytical capability to interpret complex data sets and translate them into strategic marketing decisions that drive business growth.

- Proven ability to communicate complex product benefits to diverse audiences, ranging from technical professionals like architects to end-consumers.

- Proficiency in marketing automation tools and CRM platforms to manage customer journeys and improve retention rates.

- Excellent interpersonal skills to collaborate effectively with internal stakeholders and manage external vendor relationships in a fast-paced environment.

Additional Information:

- ONLY MUMBAI BASED CANDIDATES APPLY

- Immediate Closure

Contact:

Narayana, [phone removed]