Senior Manager, Demand Generation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Demand Generation based in United States.

This role offers the opportunity to shape and scale demand generation strategies that directly influence business growth and revenue outcomes. You will lead integrated campaigns, account-based marketing programs, and data-driven initiatives designed to generate high-quality pipeline. Working closely with Sales, Product Marketing, Customer Experience, and Commercial Operations teams, you will create impactful go-to-market programs. The position combines strategic leadership, campaign execution, analytics, and cross-functional collaboration within a complex enterprise environment. You will use market insights, technology platforms, and performance data to optimize customer engagement and expansion opportunities. This is a high-impact marketing leadership role for an experienced demand generation professional who thrives on building scalable programs and measurable results.

Accountabilities:: The Senior Manager, Demand Generation will own the strategy, execution, and optimization of demand generation initiatives that support growth objectives. This role requires a balance of strategic vision, operational excellence, and the ability to collaborate with senior stakeholders across multiple business functions.

Develop and execute integrated, persona-based demand generation strategies targeting enterprise healthcare and operational decision-makers.

Build scalable campaign frameworks across multiple channels, including email, digital campaigns, content programs, and account-based marketing initiatives.

Own full-funnel campaign planning, launch execution, optimization, and performance measurement.

Create repeatable marketing processes, frameworks, and campaign assets that enable broader team scalability.

Lead ABM programs focused on strategic accounts and growth opportunities, including account prioritization and campaign activation.

Partner with sales and regional teams to identify opportunities, develop targeted campaigns, and improve pipeline generation.

Translate market intelligence, website engagement, intent data, and CRM insights into actionable marketing strategies.

Develop executive-level reporting dashboards that measure campaign performance, engagement, pipeline impact, and ROI.

Manage event marketing strategies, including attendance generation, post-event engagement, and performance analysis.

Collaborate with Product Marketing, Sales, and Customer Experience teams to create compelling customer-focused messaging and go-to-market initiatives.

Mentor junior marketers and support the development of demand generation best practices across the organization.

Requirements:

The ideal candidate is a strategic B2B marketing leader with extensive experience building demand generation programs in complex sales environments. The successful candidate combines analytical expertise, strong communication skills, and a proven ability to influence revenue growth through scalable marketing initiatives.

10+ years of experience in B2B demand generation, preferably within healthcare, SaaS, AI, technology, or enterprise environments.

Proven experience owning integrated campaign strategies, ABM programs, and pipeline generation initiatives at scale.

Strong ability to partner with senior sales, commercial, and executive stakeholders.

Experience managing marketing technology platforms such as Salesforce, ABM platforms, ZoomInfo, Demandbase, or similar tools.

Demonstrated success using data and insights to shape marketing strategy and business decisions.

Strong project management skills with the ability to manage multiple complex initiatives simultaneously.

Experience mentoring team members, leading cross-functional teams, or managing external partners and vendors.

Ability to develop customer-focused messaging for complex technology, automation, or platform solutions.

Experience creating launch strategies across pre-launch, launch, and post-launch phases.

Advanced reporting and analytics capabilities, including building dashboards that track adoption, engagement, opportunities, and ROI.

Excellent written and verbal communication skills with the ability to influence stakeholders at all levels.

Benefits:

Competitive base salary range of approximately $90,295 to $130,765 annually.

Eligibility to participate in an annual bonus plan with a target of 10%.

Remote work flexibility within the United States.

Comprehensive benefits package supporting health, wellness, and financial security.

Opportunity to work on strategic marketing initiatives with measurable business impact.

Collaborative environment focused on innovation, learning, and career development.

Ability to contribute to solutions that improve operational performance and customer outcomes.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1