Senior Manager, Customer Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Customer Marketing based in Canada.

This role offers the opportunity to shape customer growth strategies within a fast-scaling technology environment. You will own initiatives that increase adoption, retention, loyalty, and expansion across an established customer base. The position sits at the intersection of lifecycle marketing, product strategy, analytics, and customer experience. You will lead cross-functional programs that influence key business metrics, including customer lifetime value and revenue growth. Working across North American markets, you will build scalable campaigns, optimize customer engagement, and strengthen brand advocacy. This is an ideal opportunity for a strategic marketing leader who combines creativity, analytical thinking, and operational excellence.

Accountabilities:: The Senior Manager, Customer Marketing will lead the strategy, execution, and optimization of customer lifecycle initiatives designed to drive engagement, expansion, and long-term customer value. Key responsibilities include:

Own and evolve the customer lifecycle marketing strategy, identifying opportunities for upsell, cross-sell, referrals, and customer expansion.

Partner with product, marketing, sales, and customer experience teams to align customer engagement strategies with business priorities.

Analyze customer metrics such as revenue growth, lifetime value, adoption, retention, and churn to optimize marketing initiatives and measure impact.

Build and manage testing frameworks across channels and customer segments to drive data-informed decision-making.

Lead and develop customer marketing team members while overseeing campaigns across email, in-app messaging, digital channels, and direct communications.

Manage customer engagement programs, including advisory initiatives, loyalty programs, referral campaigns, and promotional activities.

Own the customer communications strategy, including onboarding journeys, newsletters, product launches, and operational updates.

Develop voice-of-customer programs through surveys, feedback platforms, customer research, and reputation management initiatives.

Manage customer marketing technology platforms, ensuring effective governance, campaign execution, and data quality.

Partner with data and engineering teams to maintain reliable integrations, reporting systems, audience segmentation, and analytics dashboards.

Provide strategic recommendations to senior leadership based on customer insights and marketing performance data.

Requirements:

The ideal candidate is an experienced customer marketing leader with a strong background in B2B technology environments and a proven ability to build scalable marketing programs. Required qualifications and skills include:

8–10+ years of experience in customer marketing, lifecycle marketing, demand generation, growth marketing, or related roles within high-growth B2B technology or SaaS companies.

Demonstrated success owning a marketing function or strategic initiative from strategy development through execution, measurement, and optimization.

Experience managing and developing marketing teams while driving performance across multiple channels.

Advanced hands-on experience with customer engagement platforms such as Customer.io, Marketo, or similar marketing automation tools.

Strong understanding of campaign governance, deliverability, testing, QA processes, and marketing technology operations.

Analytical mindset with experience using platforms such as Salesforce, Looker, Hex, Excel, or similar tools to drive segmentation and targeting decisions.

Ability to interpret complex data and translate insights into actionable customer growth strategies.

Excellent written and verbal communication skills with the ability to influence both internal teams and senior stakeholders.

Experience working with SMB B2B marketing motions is a plus.

Experience building customer marketing functions in an early-stage or evolving environment is highly valued.

Positive, collaborative attitude with strong ownership, creativity, and problem-solving skills.

Benefits:

Fully remote work opportunity within Canada.

Comprehensive benefits package tailored to local needs.

Healthcare, dental coverage, and mental health support programs.

Parental planning resources and retirement savings options.

Generous paid time off to support work-life balance.

Opportunity to influence customer growth strategy within a high-impact technology company.

Collaborative environment with cross-functional teams across North America.

Career development opportunities through continuous learning and leadership growth.

Opportunity to work on innovative products and customer engagement initiatives.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1