Senior Manager - CLM - Internet/Online/eCommerce
Aone Hr Services · Mumbai · onsite · Posted 38d ago
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities:
1. Retention & Cohort Strategy:
- Own and track cohort retention metrics across user journeys, ensuring accuracy and actionable insights.
- Drive initiatives to improve user retention, loyalty, and repeat purchase frequency.
- Regularly flag trends, risks, or opportunities to the business, product, and analytics teams.
2. CRM & CLM:
- Define, execute, and optimise customer lifecycle campaigns across channels (email, SMS, push, in-app).
- Collaborate with content and product teams to deliver personalised messaging across segments.
- Leverage data for dynamic targeting, automation, and behavioural triggers.
3. Bank & Payments Partnerships:
- Lead offer planning and business development with banks and payment partners.
- Build and maintain long-term strategic relationships with financial institutions.
- Drive transaction-based growth, co-funded promotions, and campaign execution.
4. Affiliates & 3P Partnerships:
- Build and leverage growth partnerships with external platforms (food delivery apps, OTTs, other e-commerce platforms, etc.).
- Own the affiliate marketing ecosystem, including affiliate partners (CashKaro, Admitad) and payment platforms (PhonePe, Paytm, Cred, etc.).
- Manage partnership calendars, budget controls, and ensure performance accountability through tracking tools like AppsFlyer and Mixpanel.
5. Cost Control & Budgeting:
- Consolidate marketing spend overview for retention and affiliate channels.
- Monitor performance uplift and ROI against campaign spend.
- Conduct monthly/quarterly budget reviews and drive strategic cost optimisation.
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