Senior Manager - Channel Partner & Inside Sales

Role Overview

The Senior Manager / Manager Channel Sales & Inside Sales will be responsible for driving student admissions and revenue growth through effective management of channel partners and the inside sales team. The role involves developing channel networks, leading high-performing sales teams, optimizing admissions processes, ensuring operational excellence, and achieving business targets while delivering an exceptional student experience.

Key Responsibilities

Channel Sales Management

• Identify, onboard, and manage channel partners, franchises, education consultants, coaching institutes, and training centers.
• Develop and execute territory-wise expansion strategies to increase market penetration.
• Build and maintain strong relationships with channel partners to drive long-term business growth.
• Conduct regular partner reviews, performance evaluations, and business planning discussions.
• Drive admissions and revenue through the partner ecosystem.
• Ensure partner productivity, engagement, and retention.

Inside Sales Management

• Lead and manage the inside sales team to achieve admission and revenue targets.
• Monitor counsellor productivity, conversion rates, and overall sales performance.
• Ensure timely lead allocation and effective follow-up on prospective students.
• Conduct call audits, coaching sessions, and sales training programs to improve team effectiveness.
• Continuously optimize the lead-to-admission conversion funnel.

Revenue & Admissions

• Achieve monthly, quarterly, and annual admission and revenue targets.
• Develop and implement strategies to maximize student enrollments across all programs.
• Monitor admission trends and take corrective actions to improve business performance.
• Forecast admissions and revenue to support business planning.

Team Leadership & Development

• Recruit, train, mentor, and motivate channel managers and inside sales counsellors.
• Build a high-performance, target-driven sales culture.
• Conduct regular performance reviews, goal-setting, and feedback sessions.
• Identify skill gaps and ensure continuous learning and capability development.

Lead Generation & Marketing Coordination

• Collaborate with the marketing team to execute lead generation campaigns.
• Support channel partners in organizing seminars, webinars, school outreach programs, and career counselling initiatives.
• Ensure effective utilization and timely conversion of marketing-generated leads.

Student Counselling & Customer Experience

• Ensure prospective students receive accurate guidance on program offerings, eligibility criteria, fee structure, scholarships, admission processes, and career opportunities.
• Enhance counselling quality and deliver an excellent student experience throughout the admission journey.

Operations & Compliance

• Ensure adherence to university guidelines and organizational policies.
• Monitor admission quality, document verification, and compliance processes.
• Ensure accurate usage of CRM and admission management systems.
• Prevent mis-selling and uphold ethical sales practices.

Reporting & MIS

• Track admissions, revenue, lead conversions, and sales team performance.
• Maintain accurate records and updates in the CRM system.
• Prepare weekly, monthly, and quarterly business reports for management.
• Analyze business performance and provide actionable insights for continuous improvement.

Required Skills & Competencies

• Strong expertise in Channel Sales, Inside Sales, and Business Development.
• Proven experience in team leadership and people management.
• Excellent stakeholder management and relationship-building skills.
• Strong analytical, forecasting, and MIS reporting capabilities.
• Hands-on experience with CRM platforms and sales analytics.
• Excellent communication, negotiation, and presentation skills.
• Target-oriented with strong problem-solving and decision-making abilities.

Preferred Qualifications

• Bachelor's degree in Business Administration, Marketing, Management, or a related field (MBA preferred).
• Relevant experience in EdTech, Higher Education, or Education Sales.
• Proven track record of achieving admissions and revenue targets through channel and inside sales teams.