Senior Manager - Centre/Telesales

Livekeeping Technologies Private Limited

Senior Manager - Centre/Tele Sales (North India)

Base Location: North India

Experience: 5-10 Years

Department: Sales

Reports to: Head of Sales / National Sales Manager - Tele/Centre Sales

Employment Type: Full-time

Note: Extensive travel within the designated geographies may be required.

About Livekeeping:

Livekeeping is a leading mobile-first SaaS solution that brings Tally ERP data live on mobile, enabling business owners, accountants, and teams to access real-time accounting, receivables, and business insights anytime, anywhere. We serve thousands of MSMEs, accountants, and enterprises across India, empowering them to make faster decisions, improve cash flow, and enhance productivity.

Role Overview:

We are looking for a highly driven Senior Manager Centre/Tele Sales to own and scale telesales operations across North India. This role goes beyond managing a single centre the incumbent will lead multiple centres/teams (through Centre Managers, Team Leaders, and tele callers), drive the region's sales strategy, and be accountable for revenue, productivity, and people outcomes across the territory. The ideal candidate brings a strong track record of scaling telesales/centre-sales operations, building and mentoring leadership benches, and delivering consistent revenue growth in a fast-paced, target-driven environment.

Key Responsibilities:

- Own and deliver monthly, quarterly, and annual sales targets for the North India telesales/centre-sales business.

- Design and execute regional sales strategies to maximise conversion rate, average revenue per telecaller, and overall centre productivity.

- Monitor funnel health (leads, connects, conversions, revenue) across centres and drive proactive course-correction.

- Lead, manage, and mentor Centre Managers/Team Leaders across multiple locations in North India.

- Build a strong leadership bench through structured coaching, capability development, and succession planning.

- Drive a high-performance culture through goal setting, incentive design, R&R programs, and regular performance reviews.

- Own hiring, onboarding, and training plans for the centre sales function in line with regional growth targets.

- Establish and continuously improve SOPs for lead management, call quality, pitch scripts, and objection handling across centres.

- Drive productivity improvements through call audits, quality monitoring, and structured coaching interventions.

- Ensure adherence to sales processes, data privacy, and regulatory/compliance standards (e.g., DND/TRAI norms) across all centres.

- Manage centre-level operations shift planning, attendance, attrition control, and infrastructure/systems uptime.

- Partner with Marketing to optimise lead quality, volume, and cost per acquisition for the region.

- Work with Training & Quality teams to enhance pitch effectiveness and reduce funnel drop-offs.

- Collaborate with Product/Operations to relay market feedback and customer objections.

- Coordinate with HR on manpower planning, attrition management, and engagement initiatives across centres.

- Own the regional MIS and dashboards tracking centre-wise and individual performance, funnel health, and productivity metrics.

- Present regular business reviews to senior leadership with insights, root-cause analysis, and action plans.

- Use data to identify trends, bottlenecks, and opportunities for improvement across centres.

Key Requirements:

- Experience: 5-10 years of overall sales experience, including at least 3-5 years leading large telesales/centre-sales/inside-sales teams.

- Proven ability to manage multiple centres/locations and teams of 100+ telecallers/team leaders across North India.

- Strong people leadership skills with the ability to manage managers, not just individual contributors.

- Data-driven decision-making with strong command over sales funnel metrics, MIS, and CRM tools.

- Preferred Industry Experience: Insurance, Fintech, or SaaS.

- Willingness to travel across centres in North India as required.

- Proficiency in Hindi and English is essential; familiarity with other North Indian regional languages is an advantage.

- Education: Graduate in any discipline (mandatory); MBA/PGDM preferred.

Performance Metrics (KRA/KPI):

- Achievement of monthly and quarterly sales targets across all North India centres.

- Region-wide lead-to-conversion ratio.

- Average revenue per telecaller / per centre.

- Call quality and compliance scores across centres.

- Telecaller and Centre Manager productivity, and attrition rate across the region.

- Effectiveness of training and coaching interventions, measured by performance improvement.