Senior Manager_Business Development Strategic Initiatives

Business Development & New Business Acquisition

• Identify and develop new business opportunities within the publishing, STM, academic, and content services ecosystem.

• Build and manage a pipeline of prospective international and domestic publishers, societies, content owners/aggregators.

• Research target markets, identify prospective accounts and develop account-level approaches for business acquisition.

• Understand client requirements and position Thomson Digital's capabilities and solutions in areas such as content production, typesetting, digital conversion, XML/EPUB, editorial and language services, content transformation and other publishing operations.

• Support lead generation through market intelligence, networking, industry events, partnerships, digital outreach and targeted campaigns. • Develop and manage business proposals, capability presentations, RFP/RFI responses and commercial pitches in collaboration with internal teams.

• Track prospects, opportunities, engagement status and revenue pipeline through appropriate dashboards and reports.

• Develop strategic relationships and identify opportunities for cross-selling and up-selling across existing and prospective accounts. 2. International Market Development

• Research and identify opportunities across North America, Europe, Middle East, APAC and other international publishing markets.

• Track publishing industry trends, market movements, competitor offerings and emerging business opportunities.

• Identify relevant publishing conferences, trade shows, associations, societies and industry networks for business development.

• Support market-entry and go-to-market initiatives for new geographies and service offerings Represent the organization professionally in meetings, conferences, industry forums and client discussions. 3. Marketing & Branding

• Plan and execute targeted marketing initiatives aligned with business development and revenue objectives.

• Develop high-quality company presentations, capability decks, brochures, case studies, email campaigns, thought-leadership content and other marketing collateral.

• Work with internal teams and external agencies/vendors for campaign execution.

• Develop industry-specific messaging and marketing content for the publishing and content services market.

• Support digital marketing, lead-generation and account-based marketing initiatives. 4. Market Intelligence & Strategic Research

• Conduct market research, competitor analysis and industry benchmarking focused on the global publishing and content services industry.

• Identify emerging trends, customer needs, market opportunities and potential service areas.

• Prepare market intelligence reports, opportunity assessments and recommendations for leadership.

• Use AI and digital research tools such as ChatGPT, Claude, Gemini and other productivity/research platforms to improve research and business development effectiveness. 5. Strategic Projects & Cross-functional Initiatives

• Drive strategic and cross-functional projects from planning through execution.

• Coordinate with Sales, Operations, Technology, Marketing, Finance and other internal functions.

• Work with external consultants, vendors, clients and industry stakeholders as required.

• Maintain project trackers, dashboards, action plans and management reports.

• Ensure timely execution of strategic initiatives and business development priorities.